---
slug: attributionsfenster
title: "What are the click window and view window?"
category: attribution
locale: en
updated: 2026-10-14
keywords: ["click window","view window","lookback","attribution window"]
questions: ["How long does a touchpoint before the conversion count?","Change the attribution window","How long does a click count?","Lookback window","Post-view window"]
url: https://bench.metrunio.com/en/help/attributionsfenster
---

# What are the click window and view window?

**How long does a touchpoint before the conversion count?**

The click window sets how long a click before the conversion still counts (30 days by default); the view window does the same for a viewable impression (one day by default). You set both under “Settings”, together with the default model.

| Window | Applies to | Default | Configurable |
| --- | --- | --- | --- |
| Click window | clicks and website contacts | 30 days | 1 to 90 days |
| View window | viewable impressions (post-view) | 1 day | 1 to 30 days |

The view window is deliberately short by default. A viewable impression without a click is a weak signal; the longer the window, the more conversions receive a post-view share without the effect becoming any better evidenced.

The window is the only time limit there is. A quiet spell between two visits limits nothing: if a calm month sits between the click and the purchase, the click still counts as long as it falls inside the click window. The same goes for funnel steps: whether a click before “signed up” receives a share is decided by the click window, not by the gap between two steps.

> **Caution:** Changing the windows retroactively changes which contacts count. Compare periods only with the same setting. Otherwise you are comparing two rules rather than two weeks.

## Also asked

- Change the attribution window
- How long does a click count?
- Lookback window
- Post-view window

## Related

- https://bench.metrunio.com/en/help/attributionsmodelle
- https://bench.metrunio.com/en/help/warum-plattformzahlen-abweichen
- https://bench.metrunio.com/en/help/post-view-verstehen
- https://bench.metrunio.com/en/help/funnel-bericht-lesen