---
slug: berichte-ueberblick
title: "Which reports are available?"
category: berichte
locale: en
updated: 2026-10-15
keywords: ["reports","dashboard","analysis","overview"]
questions: ["What can I analyse in the portal?","Which reports exist?","What do I see on the dashboard?","Can I analyse by channel?","Where do I find the breakdown by campaign?","What does “Not tied to a campaign” mean?","Why is the row without a campaign the largest?","Why do attributed conversions have a decimal place?","What does “Revenue measured” on the overview mean?","What is “What you can check next”?","How do I choose the model for the reports?"]
url: https://bench.metrunio.com/en/help/berichte-ueberblick
---

# Which reports are available?

**What can I analyse in the portal?**

The reports are in the sidebar: Overview, Customer journeys, Channels & attribution with its breakdown and model comparison, Orders & goals, plus Check budget, Platform reconciliation, Data status and Events, among others. In the period row at the top you choose the period and the model and, once your account measures more than one website, the website.

| Report | Answers |
| --- | --- |
| Overview | How much revenue is measured, how much of it attributed to a channel, what did advertising cost? Plus the daily trend and check steps drawn from your data. |
| Customer journeys | Which contacts preceded an order or lead? |
| Channels & attribution | How does revenue split across channel, source, campaign, ad, creative, placement or publisher site (the breakdown), with cost and ROAS? How does the choice of model shift the shares? Two models compared, all of them on demand. |
| Orders & goals | Which conversions happened, with value and attribution? Plus the funnel of your funnel steps. |
| Commerce & products | New-customer cost, contribution margin and products sold. The menu item appears once your shop sends the details for it. |
| Check budget | What is evidenced per campaign: measured in an experiment, attributed, or not answerable? |
| Platform reconciliation | Why does an ad platform report different figures from the measurement? |
| Experiments | What did a campaign bring compared with a control group? From Scale. |
| Data status | Is the data arriving, and what is missing? |
| Events | Which events underlie a figure, and which were rejected? |

> **Note:** The reports show production data. You see test data only when you explicitly switch to “Show test data” in Customer journeys, Orders & goals, Channels & attribution or Events.

The period and the model carry over when you switch between reports and are readable in the address. You choose the model in the period row; the default is your account’s default model, and only a choice of your own appears in the address. “Copy link” gives you the address with every setting; under “Saved views” you store it under a name.

## The overview

The overview starts with measured revenue after refunds. Next to it stands attributed revenue, with how many of the measured conversions received a share in the chosen model, then ad spend and ROAS. More key figures such as attributed conversions, CPA, CAC, post-view and attribution rate stand compactly below. Both revenue figures are after refunds; the figure before refunds and the refunds themselves are under “Measured signals”.

Next to the trend stands “What you can check next”: steps drawn from your data, such as the unattributed conversions, a journey with several touchpoints, the comparison with a second model, or a cost connection whose last fetch lies more than two days before the end of the period. Each step opens its view with the period and model of the overview. Where the basis is missing, the step is missing; the card names no cause.

## The row “Not tied to a campaign”

In the breakdown by campaign under “Channels & attribution”, contacts that belong to no campaign you have created stand in a row of their own at the end of the table, set off by a line: direct visits, organic search and social, referrals, AI assistants, emails without a campaign identifier, and also UTM campaigns whose name matches no campaign you have created; the page names those individually above the table. Below the row’s name you see which channels it consists of, with their attributed shares. By ad, creative, placement and source the same applies to “No ad”, “No creative”, “No placement” and “No source”.

## How figures are written

- Measured quantities are whole numbers: clicks, impressions, events, unattributed conversions.
- Attributed conversions are shares: a purchase with two contacts splits into 0.5 and 0.5, for instance. In tables they therefore carry exactly one decimal place, the same in every row: 265.0 above 295.5.
- Amounts carry two decimal places and a currency sign. Key figure tiles may round.

## Also asked

- Which reports exist?
- What do I see on the dashboard?
- Can I analyse by channel?
- Where do I find the breakdown by campaign?
- What does “Not tied to a campaign” mean?
- Why is the row without a campaign the largest?
- Why do attributed conversions have a decimal place?
- What does “Revenue measured” on the overview mean?
- What is “What you can check next”?
- How do I choose the model for the reports?

## Related

- https://bench.metrunio.com/en/help/roas-und-kennzahlen
- https://bench.metrunio.com/en/help/vergleich-vorperiode
- https://bench.metrunio.com/en/help/csv-export
- https://bench.metrunio.com/en/help/modellvergleich-lesen
- https://bench.metrunio.com/en/help/gespeicherte-ansichten