---
slug: click-tracking-url
title: "How does click tracking work?"
category: messung
locale: en
updated: 2026-10-15
keywords: ["click","click tracking","redirect","destination URL","signed"]
questions: ["How do I measure clicks on a creative?","Measure clicks","Redirect URL","How do I count clicks?"]
url: https://bench.metrunio.com/en/help/click-tracking-url
---

# How does click tracking work?

**How do I measure clicks on a creative?**

You replace the destination URL in the creative with the generated click tracking URL. Metrunio counts the click and redirects to the stored destination, not to one supplied in the request.

```text
https://collector.example.com/v1/click/<TOKEN>?iid=[IMPRESSION_ID]&c=[CONSENT]&pd=[SITE_DOMAIN]
```

The destination lives in the database and was fixed when the tracking element was created. Request parameters are ignored. That leaves no open redirect through which someone could abuse your domain for foreign destinations.

When the impression ID is passed along, Metrunio joins the click to the delivery of the same creative. That is the precondition for “click before view” to distinguish cleanly.

Your ad server or the publisher’s consent tool replaces [CONSENT] with 1 when consent has been given on the ad side, otherwise with 0. Without consent the click still redirects to the landing page, but passes on only the campaign and is not stored as a click. This identifier is the same for every click on the same campaign. So do not create campaigns or destination parameters per person or device, and do not put names, email addresses or other identifying or sensitive details into them.

With consent, the click is the reliable way into the shop: the click identifier travels with the redirect onto the landing page, and the SDK there sends it along, in every browser. A viewable impression without a click, by contrast, needs the view identifier in a cookie, and not every browser keeps it. Where a click exists, the click counts.

## Also asked

- Measure clicks
- Redirect URL
- How do I count clicks?

## Related

- https://bench.metrunio.com/en/help/trackingelemente-erzeugen
- https://bench.metrunio.com/en/help/utm-parameter
- https://bench.metrunio.com/en/help/makros-adserver
- https://bench.metrunio.com/en/help/post-view-messung