---
slug: gtm-verbinden
title: "How do I connect Google Tag Manager?"
category: installation
locale: en
updated: 2026-10-16
keywords: ["Google Tag Manager","GTM","template","container","trigger"]
questions: ["How do I install Metrunio through Google Tag Manager?","Set up GTM","Import tag manager template","Is Metrunio in the GTM template gallery?","How do I add the tag?"]
url: https://bench.metrunio.com/en/help/gtm-verbinden
---

# How do I connect Google Tag Manager?

**How do I install Metrunio through Google Tag Manager?**

You add the “Metrunio Tracking” template from the Tag Manager template gallery or download it as a file in “Setup”. You create a tag from it, enter site ID and write key, choose the trigger “Initialization - All Pages” and publish. This route needs no change to your website’s source code.

1. In your container under “Templates”, add the “Metrunio Tracking” template from the gallery, or download it in “Setup” and import it there.
2. Create a tag based on the template and enter the write key. The file from “Setup” already contains the site ID and the collector address; with the template from the gallery you enter the site ID as well.
3. Choose the trigger “Initialization - All Pages”.
4. Save, check in preview, then publish.

> **Caution:** Without publishing, the tag is only active in preview. That is by far the most common reason for no data arriving.

## Gallery or file

Both templates measure the same way. The gallery one always loads the script from collect.metrunio.com; Google reviews every version, and a customer address cannot be in it. The file from setup loads it from your website’s address, including your own measurement domain. If you use one, take the file.

## Consent in the tag manager

The tag has two checkboxes: analytics and marketing consent. Only tick them if the tag’s trigger fires after consent, for example on your consent tool’s consent event. If both stay empty, the tag reports no decision: Metrunio waits until your consent tool reports one through metrunio.setConsent and sends nothing until then. Until 24 September 2026 two empty boxes counted as a refusal; now they count as no decision, because nobody made one.

## Verification

Start the live test in the portal and open your website in a new tab. The checklist shows, one after another: “Tracking script detected”, “Consent status detected”, “Session started”, “Page view received”. These checks only turn green when your website itself sends. A click on “Send a test event” shows up as “Test event received”; it proves that processing works, not that the tag measures.

## Also asked

- Set up GTM
- Import tag manager template
- Is Metrunio in the GTM template gallery?
- How do I add the tag?

## Related

- https://bench.metrunio.com/en/help/warum-keine-pageviews
- https://bench.metrunio.com/en/help/consent-tool-verbinden
- https://bench.metrunio.com/en/help/snippet-einbauen