---
slug: kampagnenstruktur
title: "How do I structure channels and campaigns?"
category: messung
locale: en
updated: 2026-10-05
keywords: ["campaign","channel","ad group","creative","structure","placement"]
questions: ["Which levels exist, and how deep do I need to model them?","Create a campaign","What is a channel?","How deep should the structure go?","Enter a campaign’s external ID","Where do I enter the Google Ads campaign ID?"]
url: https://bench.metrunio.com/en/help/kampagnenstruktur
---

# How do I structure channels and campaigns?

**Which levels exist, and how deep do I need to model them?**

The structure has five levels: channel, campaign, ad group, ad, creative. Channel and campaign are required; you only create the deeper levels if you want to evaluate at that level.

| Level | Example | Required |
| --- | --- | --- |
| Channel | display, social, search, newsletter | yes |
| Campaign | Summer 2026 | yes |
| Ad group | cart retargeting | no |
| Ad | banner 300×250 variant A | no |
| Creative | motif “beach photo” | no |
| Placement | environment or site of delivery | no |

Rule of thumb: create a level when you have a question that can only be answered at that level. A structure nobody maintains produces gaps rather than insight.

> **Note:** For the automatic cost sync a campaign should carry the ad platform’s campaign ID as its external ID. You enter it when creating the campaign under “Campaigns” or later with “Change ID”; quickest is “Unmatched campaigns” under “Data connections”, where the ID is already shown. Without an ID, matching falls back to the name, which changes when someone renames the campaign. A campaign carries exactly one ID.

## Also asked

- Create a campaign
- What is a channel?
- How deep should the structure go?
- Enter a campaign’s external ID
- Where do I enter the Google Ads campaign ID?

## Related

- https://bench.metrunio.com/en/help/trackingelemente-erzeugen
- https://bench.metrunio.com/en/help/kostenabgleich-plattformen
- https://bench.metrunio.com/en/help/berichte-ueberblick