---
slug: keine-post-view-touchpoints
title: "Why do I see no post-view touchpoints?"
category: attribution
locale: en
updated: 2026-10-14
keywords: ["post-view","missing","viewability","impression ID","troubleshooting"]
questions: ["Viewable impressions do not appear in journeys. Why is that?","Post-view missing","Viewable impressions have no effect","No view-through conversions"]
url: https://bench.metrunio.com/en/help/keine-post-view-touchpoints
---

# Why do I see no post-view touchpoints?

**Viewable impressions do not appear in journeys. Why is that?**

Post-view needs its own viewable impression signal. Without the viewability tag, or with a mismatched impression ID, no post-view contact is created.

1. Check that both the impression pixel and the viewability tag are built into the creative.
2. Both elements must receive the same impression ID through the ad server macro.
3. Only viewable impressions (at least 50 per cent of the area for one second) count as a post-view touchpoint.
4. Check the view window under “Settings” in the “Measurement rules” section; by default it is one day.
5. Check that marketing consent was in place. Without it no advertising event and no view identifier is created. The pixel needs `c=1`, the tag `data-metrunio-consent="granted"`.
6. Check the post-view coverage under “Channels & attribution”: it says, by channel and browser family, how many of your viewable impressions could be linked to a visit at all. Safari, Firefox and Brave sit at zero there. That is the browser, not your installation.
7. Check that pixel, tag and embed code name the same measurement address. After setting up your own measurement domain all three must be replaced, otherwise the view identifier never comes back.

> **Note:** Check your plan first: the free “Start” plan does not include post-view attribution and does not measure impressions. The impression pixel and the viewability tag are not accepted there; the diagnosis then shows IMPRESSIONS_NOT_IN_PLAN. Viewable impressions from before, for example from the trial, remain in your data and receive no share. How many there are is shown under “Channels & attribution”.

> **Note:** Closed platforms do not allow independent impression tags everywhere. Where signals are missing, we do not invent touchpoints.

## Also asked

- Post-view missing
- Viewable impressions have no effect
- No view-through conversions

## Related

- https://bench.metrunio.com/en/help/post-view-messung
- https://bench.metrunio.com/en/help/viewability-tag
- https://bench.metrunio.com/en/help/makros-adserver
- https://bench.metrunio.com/en/help/attributionsfenster