---
slug: shopify-berichte-und-metrunio
title: "What does Metrunio show that the Shopify reports do not?"
category: grundlagen
locale: en
updated: 2026-10-17
keywords: ["Shopify Analytics","Shopify reports","marketing reports","switch","difference"]
questions: ["I already have the reports in Shopify. What does Metrunio add?","Do I need Metrunio if I have Shopify Analytics?","What can Metrunio do that Shopify cannot?","Are the Shopify reports not enough?","Shopify Analytics or Metrunio?","Does Metrunio replace the Shopify reports?","Why does Shopify show different numbers than Metrunio?"]
url: https://bench.metrunio.com/en/help/shopify-berichte-und-metrunio
---

# What does Metrunio show that the Shopify reports do not?

**I already have the reports in Shopify. What does Metrunio add?**

The Shopify reports know every order in your shop and remain the source for revenue, products and returns. Alongside them, Metrunio shows which measured ad contacts came before an order, across several visits too, and from the Pro plan what each campaign cost on Meta and Google and how much attributed revenue it carries. You choose the rule that distributes the revenue and see how the picture changes under another rule.

Shopify already gives you a page with revenue, orders and sessions. So why another tool? Because the two answer different questions. Shopify knows what was sold. Metrunio shows which advertising came before it and what that advertising cost.

| Question | Where you answer it |
| --- | --- |
| How much did I sell, what, and to whom? | In Shopify. Every order is there, including those without consent in the cookie banner and those at the till. |
| Which ads and visits came before this order? | In Metrunio under “Journeys”: one person’s measured contacts in chronological order, across several visits. |
| What did a campaign cost, and how much revenue is attributed to it? | In Metrunio from the Pro plan: ad spend comes from Meta, Google and other ad accounts, with ROAS next to each campaign. |
| What would the split look like under another rule? | In Metrunio from the Pro plan: two models side by side, all seven in one table. |
| Did an ad that was seen but not clicked play a part? | In Metrunio from the Pro plan, wherever your own tag runs on the ad (post-view). |

## Why the numbers are not the same

Do not expect the same figures per channel and campaign. Shopify distributes sales by its own rule, Metrunio by the model you chose. And Metrunio only attributes orders before which it was allowed to measure contacts. The app still passes on an order without a decision in the banner, with order number and amount; after a refusal it does so only with the additional instruction for revenue reconciliation activated. Such an order appears as “unattributed” with the reason “No consent”. The sum across channels is therefore lower than your shop’s revenue.

Metrunio is not meant to replace the Shopify reports. For accounting, stock and returns, Shopify remains the source; Metrunio is there for the question of where your ad budget should go.

> **Note:** With the Shopify app you also see the last 28 days directly in your Shopify admin: attributed revenue, revenue by channel and the five strongest campaigns. From there you open the portal without a password.

## Also asked

- Do I need Metrunio if I have Shopify Analytics?
- What can Metrunio do that Shopify cannot?
- Are the Shopify reports not enough?
- Shopify Analytics or Metrunio?
- Does Metrunio replace the Shopify reports?
- Why does Shopify show different numbers than Metrunio?

## Related

- https://bench.metrunio.com/en/help/unterschied-web-analytics
- https://bench.metrunio.com/en/help/shopify-app
- https://bench.metrunio.com/en/help/ab-wann-belastbar
- https://bench.metrunio.com/en/help/warum-plattformzahlen-abweichen
- https://bench.metrunio.com/en/help/attributionsmodelle
- https://bench.metrunio.com/en/help/tarife