---
slug: trackingelemente-erzeugen
title: "How do I generate tracking elements for a creative?"
category: messung
locale: en
updated: 2026-10-12
keywords: ["tracking elements","tracking assets","generator","pixel","viewability","click URL","campaign"]
questions: ["Where do I get the pixel, viewability tag and click URL?","Tracking generator","How do I create a tracking pixel?","Where do I find the click URL?"]
url: https://bench.metrunio.com/en/help/trackingelemente-erzeugen
---

# How do I generate tracking elements for a creative?

**Where do I get the pixel, viewability tag and click URL?**

Under “Campaigns” you create the structure and let the elements be generated. You never have to assemble tracking parameters yourself: the generator delivers finished code with installation instructions.

1. Select a channel and create a campaign.
2. Optionally create an ad group, ad and creative.
3. Enter the destination URL; it is stored and cannot be changed from outside afterwards.
4. Select the elements: impression pixel, viewability tag, click tracking URL.
5. Choose “Generate elements”. The finished code appears with installation instructions.
6. Copy the code into the creative and replace the macros.
7. Check in the live test that impression, viewability and click arrive.

## Security properties

- Tokens are signed (HMAC-SHA256, 128 bit) and not guessable.
- Creatives contain no write key; the viewability tag authenticates with the token.
- Click destinations come only from the database; request parameters are ignored.
- Elements can be revoked at any time; signals are rejected afterwards.
- The pixel always answers with a valid 1×1 GIF, even for an invalid token.

## Also asked

- Tracking generator
- How do I create a tracking pixel?
- Where do I find the click URL?

## Related

- https://bench.metrunio.com/en/help/impression-pixel
- https://bench.metrunio.com/en/help/viewability-tag
- https://bench.metrunio.com/en/help/click-tracking-url
- https://bench.metrunio.com/en/help/makros-adserver