---
slug: unterschied-web-analytics
title: "How does Metrunio differ from web analytics?"
category: grundlagen
locale: en
updated: 2026-10-17
keywords: ["Google Analytics","GA4","web analytics","difference","post-view","engaged views","view-through"]
questions: ["We already have Google Analytics. Why add Metrunio?","Does Metrunio replace Google Analytics?","Do I still need GA4 if I have Metrunio?","What can Metrunio do that GA4 cannot?","Do we need both?","Does Google Analytics count views without a click?"]
url: https://bench.metrunio.com/en/help/unterschied-web-analytics
---

# How does Metrunio differ from web analytics?

**We already have Google Analytics. Why add Metrunio?**

Metrunio has its own web analytics with page views, visits, time on site and bounce rate, counted for visitors with consent; it does not have funnels built from pages, search terms or modelled figures for visitors without consent, as GA4 offers them. Beyond that, Metrunio measures the delivery and viewability of creatives in supported environments itself and connects them traceably with the conversion. From the Pro plan it shows two models compared head to head and all seven in one table, along with the individual conversions and journeys behind them.

| Question | Web analytics, using GA4 as the example | Metrunio |
| --- | --- | --- |
| How many visits did the website have, and how long did they stay? | yes; in advanced Consent Mode also with cookieless measurements and, above a minimum amount of data, modelled for visitors who decline | yes, counted for visitors with consent; those who decline are not added in |
| Funnels built from pages, shop search terms | yes | no; funnel steps your code reports are evaluated in the funnel report |
| Which creatives were served, and were they visible? | through the Ad Manager link (ad_impression event), in apps and on your own websites, for ads you sell there yourself; not creatives on third-party inventory | your own impression pixel and viewability tag, on display, programmatic and affiliate |
| Do viewable impressions without a click count? | on YouTube as an engaged view, with a window you set from 1 to 30 days | as post-view, wherever your own tags may be served; reported separately |
| Which click led to the site? | yes | yes, through a signed tracking link |
| How is a conversion attributed? | three models, one of them data-driven | seven models: two head to head, all seven in one table |
| Can every figure be recalculated? | through the raw-event export to BigQuery | CSV export of the individual conversions and journeys, with the same values as the reports |

Whether you keep GA4 alongside depends on your questions. Web analytics in Metrunio shows you visits, pages, sources and time on site, together with the ad contacts before the order or lead. If you need funnels built from pages, search terms or figures about visitors without consent, keep running GA4. Using both side by side is not a contradiction.

> **Note:** The statements about GA4 follow Google’s own documentation. Sources and retrieval dates are on the comparison page of the website; they are re-checked after six months at the latest.

> **Caution:** Do not expect identical numbers. Different time windows, models and consent rules necessarily produce deviations. More on this in “Why do my numbers differ from Meta and Google?”.

## Also asked

- Does Metrunio replace Google Analytics?
- Do I still need GA4 if I have Metrunio?
- What can Metrunio do that GA4 cannot?
- Do we need both?
- Does Google Analytics count views without a click?

## Related

- https://bench.metrunio.com/en/help/was-ist-metrunio
- https://bench.metrunio.com/en/help/webanalyse
- https://bench.metrunio.com/en/help/weniger-besuche-als-ga4
- https://bench.metrunio.com/en/help/post-view-verstehen
- https://bench.metrunio.com/en/help/vergleich-alternativen
- https://bench.metrunio.com/en/help/warum-plattformzahlen-abweichen