---
slug: utm-parameter
title: "Do I still need UTM parameters?"
category: messung
locale: en
updated: 2026-09-30
keywords: ["UTM","utm_source","utm_campaign","campaign parameters"]
questions: ["How do UTM parameters relate to Metrunio click tracking?","utm_source not recognised","UTM or click tracking?","Are UTM parameters stored?"]
url: https://bench.metrunio.com/en/help/utm-parameter
---

# Do I still need UTM parameters?

**How do UTM parameters relate to Metrunio click tracking?**

UTM parameters are still read and stored, but they are the weaker source. Where a Metrunio click URL is in use, a signed click with an unambiguous identifier is created; UTM remains useful for channels where you cannot set your own tracking link.

|  | UTM parameters | Metrunio click URL |
| --- | --- | --- |
| Forgeable | yes, anyone can append them | no, signed token |
| Knows the impression | no | yes, through the impression ID |
| Works without an ad server | yes | yes |
| Post-view possible | no | yes, together with pixel and viewability tag |

The two are not mutually exclusive. Often the click URL is the creative’s destination and itself carries UTM parameters for the client’s web analytics. Metrunio redirects to the stored destination together with the parameters set there.

## Also asked

- utm_source not recognised
- UTM or click tracking?
- Are UTM parameters stored?

## Related

- https://bench.metrunio.com/en/help/click-tracking-url
- https://bench.metrunio.com/en/help/kampagnenstruktur
- https://bench.metrunio.com/en/help/welche-kennungen