---
slug: was-ist-metrunio
title: "What is Metrunio?"
category: grundlagen
locale: en
updated: 2026-10-17
keywords: ["Metrunio","product","overview","customer journey","attribution"]
questions: ["What does Metrunio do, and who is it for?","What can Metrunio do?","Why would I need Metrunio?","Is Metrunio an analytics tool?"]
url: https://bench.metrunio.com/en/help/was-ist-metrunio
---

# What is Metrunio?

**What does Metrunio do, and who is it for?**

Metrunio shows you which measured ad contacts preceded your orders or leads, and distributes revenue by a rule you can see and change. It measures clicks, visits and conversions with its own signals and, wherever your own tag is served, the delivery and viewability of ads as well. It is built for shops, agencies and SaaS businesses that allocate ad budget and need a source that is not owned by the platform being advertised on.

## The starting point

Every advertising platform reports on its own performance. Add the reports up and you often get more conversions than actually happened: the same order or lead is claimed by Meta, Google and the newsletter at once. Metrunio measures that event once, with its own signals, and attributes it by a disclosed rule.

## What is included

- Click tracking through signed links with no open redirect.
- Impression tracking through your own 1×1 pixel.
- Viewability measurement through a separate tag.
- Website and conversion measurement via tag manager, snippet or server API.
- Web analytics on every plan: page views, visits, visitors, time on site and bounce rate, by channel, page and technology, counted for visitors with consent.
- Journeys linked exclusively through unambiguous identifiers.
- Seven attribution models, each with and without post-view: six disclosed rules and one data-driven. The Start plan calculates with one of them, without post-view; all seven side by side and post-view come with Pro.
- Data quality findings with cause, effect and the next step.
- CSV export of conversions, customer journeys and attribution by channel, every row with period, environment and time of the data.

## Who it is for

| Role | Typical question |
| --- | --- |
| Marketing | Which channel took part in a conversion, and in what order? |
| Agency | Which display contacts preceded my client’s orders, and what share is attributed to them? |
| Engineering | How do I report shop conversions securely without a browser? |
| Privacy | What exactly is stored, and how is a deletion carried out? |

> **Note:** Web analytics is included: page views, visits, time on site and bounce rate, counted for visitors with consent. Heatmaps and session recordings are not part of it, and Metrunio is not a consent management platform either.

## Also asked

- What can Metrunio do?
- Why would I need Metrunio?
- Is Metrunio an analytics tool?

## Related

- https://bench.metrunio.com/en/help/unterschied-web-analytics
- https://bench.metrunio.com/en/help/webanalyse
- https://bench.metrunio.com/en/help/was-metrunio-nicht-tut
- https://bench.metrunio.com/en/help/einrichtung-ueberblick