---
slug: was-metrunio-nicht-tut
title: "What does Metrunio deliberately not do?"
category: grenzen
locale: en
updated: 2026-10-17
keywords: ["limits","not included","MMM","fingerprinting","ad server","scope"]
questions: ["Which features are missing, and why?","What is Metrunio missing?","Can you do MMM?","Is there budget optimisation?","Do you have a cookie banner?","Is there session replay?","Are there heatmaps?"]
url: https://bench.metrunio.com/en/help/was-metrunio-nicht-tut
---

# What does Metrunio deliberately not do?

**Which features are missing, and why?**

No fingerprinting, no marketing mix modelling, no ad server and no consent management of its own. The scope is deliberately narrow: measure, connect, attribute; whatever else you need is done by a tool built for it. There are no extrapolated figures, and every figure says where it comes from, such as measured or attributed.

- Probabilistic cross-device matching and browser fingerprinting.
- Marketing mix modelling and AI-driven budget optimisation.
- A full ad server, bidder or DMP.
- Comprehensive billing, native mobile apps, TV and offline modelling.
- Complex white labelling and a broad connector library.
- A complete consent management system. Existing CMPs are connected instead.
- Extrapolated figures without a signal. Every figure says where it comes from: measured; attributed by a model; a value you set yourself; self-reported by a customer; or reported by an ad platform.
- A page funnel built from pages you define: web analytics shows landing and exit pages and the most common paths, but a funnel consists only of funnel steps your code reports.
- Session recording (session replay), mouse movement, heatmaps and form input. What someone did during a visit is shown in a journey’s visit history, as the sequence of events your shop sends, not a recording of the screen.

> **Note:** The principle behind it: where a signal is missing, we do not invent one. A conversion without a linkable contact stays visibly “unattributed”.

> **Note:** One item used to stand here and no longer does: incrementality tests. Metrunio now evaluates experiments, the switchback trial from Growth and two campaign groups on the Scale and agency plans, and narrowly framed: two groups, one measured difference, one interval. A model that extrapolates effect from past weeks is still not what is meant.

## Also asked

- What is Metrunio missing?
- Can you do MMM?
- Is there budget optimisation?
- Do you have a cookie banner?
- Is there session replay?
- Are there heatmaps?

## Related

- https://bench.metrunio.com/en/help/messgrenzen
- https://bench.metrunio.com/en/help/vergleich-alternativen
- https://bench.metrunio.com/en/help/was-ist-metrunio
- https://bench.metrunio.com/en/help/funnel-schritte-messen
- https://bench.metrunio.com/en/help/besuchsverlauf
- https://bench.metrunio.com/en/help/webanalyse