---
slug: webanalyse
title: "Web analytics: page views, visits, time on site"
category: berichte
locale: en
updated: 2026-10-17
keywords: ["web analytics","page views","visits","visitors","sessions","time on site","engagement time","bounce rate","landing page","exit page","real time","paths"]
questions: ["What does web analytics in Metrunio show me?","Does Metrunio have web analytics?","How many visitors did my website have?","Where do I see page views?","How long do visitors stay on my site?","What is time on site?","Which pages get the most views?","Can I see visits per hour?","Is there a real-time view?","Do I still need Google Analytics?","Does web analytics cost extra?","Does Metrunio show countries?"]
url: https://bench.metrunio.com/en/help/webanalyse
---

# Web analytics: page views, visits, time on site

**What does web analytics in Metrunio show me?**

Under “Web analytics” you see, on every plan, how many page views, visits and visitors your website has, how long visitors stay active and how many leave right away. You can view it per day or, for periods of up to 14 days, per hour, split by channel, page and technology. Only visitors who consented to analytics are counted; nothing is extrapolated.

How many people were in the shop yesterday, and how long did they look around? Web analytics answers that, from the same script that measures the contacts before your orders. You do not need a second installation, and it is part of every plan, including the free Start plan.

## What the tabs show

| Tab | What you see |
| --- | --- |
| Overview | Five tiles: page views, visits, visitors, time on site and bounce rate, each next to the previous period. Below them the trend per day or per hour, visits by hour of day and a table per channel. Each row takes you to the attribution of the same channel. |
| Sources | Channel, source and campaign, expandable, with the same columns. |
| Pages | The most viewed pages, the landing pages and the exit pages, each with views, visits, time on site and exit rate. |
| Technology | Device, browser and operating system as shares. |
| Paths | The most common routes from a landing page to the next pages. |
| Real time | The visits of the last 30 minutes, refreshed every minute. |

At the top you choose website, period and channel; the selection applies to all tabs.

## The terms

| Term | Meaning |
| --- | --- |
| Page view | A page that was opened, including a page change in a single-page app. Test data and detected bots are not counted. |
| Visit | Everything a browser does on your website without a break of more than 30 minutes. If someone comes back through a new campaign, a new visit starts. |
| Visitor | A browser with its random identifier in the selected period. The same person on phone and laptop counts as two visitors. |
| Active time | The time the page was open in a visible tab, at most 30 minutes per page. A tab in the background does not count. |
| Time on site | The average active time per visit; the table shows the median next to it. |
| Engaged visit | A visit with at least 10 seconds of active time, at least two page views or a conversion. |
| Bounce rate | The share of visits that were not engaged. |
| Landing page, exit page | The first and the last page of a visit, without the query part of the address. |
| Exit rate | The share of a page’s views after which the visit ended. |

The channel, source and campaign of a visit come from its first event, by the same rule as the contacts in the journey.

## Per day or per hour

You can view periods of up to 14 days per hour. If you choose a longer period, the trend shows days and the switch for hours is greyed out. Days and hours run in your account’s time zone.

## Only with consent

Web analytics counts what the script sends after consent to analytics. Anyone who declines is in none of these figures, and Metrunio does not add them back in. That is why the top of the section says “Measured for visitors with consent”, together with how many events in the period were not recorded for lack of consent. For days before this count existed, the figure is missing; it is not a zero.

Time on site comes from a short signal the script sends every 15 seconds while the page is visible, and once when the visitor leaves. It carries only the session, the page and the time, does not count against your event quota and is not stored as a separate event. Until the updated script sends data, time on site stays empty.

## What web analytics does not show

- There are no heatmaps, no mouse movement and no session recordings. What happened during a visit is shown in a journey’s visit history, as the sequence of reported events.
- Countries are still to come. Until then, the “Technology” tab shows device, browser and operating system.
- There is no page funnel built from pages you define and no search terms from your shop search. Funnel steps your code reports are evaluated in the funnel report.
- Visits and daily figures are kept as long as your account’s journeys, the hourly figures for 15 days.

In the chat you can ask about the same figures on every plan, through MCP and the read API from Growth.

## Also asked

- Does Metrunio have web analytics?
- How many visitors did my website have?
- Where do I see page views?
- How long do visitors stay on my site?
- What is time on site?
- Which pages get the most views?
- Can I see visits per hour?
- Is there a real-time view?
- Do I still need Google Analytics?
- Does web analytics cost extra?
- Does Metrunio show countries?

## Related

- https://bench.metrunio.com/en/help/was-ist-ein-absprung
- https://bench.metrunio.com/en/help/weniger-besuche-als-ga4
- https://bench.metrunio.com/en/help/unterschied-web-analytics
- https://bench.metrunio.com/en/help/besuchsverlauf
- https://bench.metrunio.com/en/help/tagesgrenzen-und-zeitzone
- https://bench.metrunio.com/en/help/consent-grundsatz