---
slug: weniger-besuche-als-ga4
title: "Why do I see fewer visits than in GA4?"
category: berichte
locale: en
updated: 2026-10-18
keywords: ["GA4","Google Analytics","Matomo","visits","sessions","discrepancy","consent","Consent Mode","bots"]
questions: ["Why does Metrunio show fewer visits than Google Analytics?","Why do visits differ from Google Analytics?","Metrunio shows fewer sessions than GA4","Why do I see more visits than in GA4?","Why do visitor numbers not match Matomo?","Does Metrunio count visitors without consent?","Are visitors without consent extrapolated?","Which visitor number is right?"]
url: https://bench.metrunio.com/en/help/weniger-besuche-als-ga4
---

# Why do I see fewer visits than in GA4?

**Why does Metrunio show fewer visits than Google Analytics?**

Usually because of consent: Metrunio only counts visits from people who consented to analytics and does not add the others back in. In advanced Consent Mode, GA4 can send cookieless measurements without consent and, above a minimum amount of data, model the behaviour of those who decline. Detected bots, test data and small differences in the terms add to this.

Two tools, the same website, two different numbers. That is rarely an error. Usually the two tools are simply not counting the same people.

## The reasons, most important first

| Reason | Metrunio | GA4 |
| --- | --- | --- |
| Consent | counts only visitors who consented to analytics; how many events were not recorded for lack of consent is shown at the top of web analytics | in advanced Consent Mode, sends cookieless measurements without consent and, above a minimum amount of data, models the behaviour of those who decline |
| Bots | detected bots are not counted; detection uses the user agent | excludes traffic from known bots |
| New visit | after a 30-minute break and when someone comes back through a new campaign | after a 30-minute break, adjustable; a new campaign does not start a new session |

The first reason almost always weighs most, and how much depends on your banner: if a large share declines, a large share is missing in Metrunio. The third reason works the other way. If someone comes back through a second ad within half an hour, that is two visits in Metrunio and one in GA4.

## What else plays a part

- Test data: events from the live test are not counted in web analytics.
- Ad blockers: if the script runs through your own measurement domain, it is blocked less often. Metrunio may then see visits that GA4 misses.
- Visitors: Safari may delete the identifier in the browser after seven days without a visit. If the person comes back after that, they are a new visitor.
- Time zone: Metrunio cuts days in your account’s time zone. If GA4 is set to another one, the day boundaries shift.

## How to check whether consent is the reason

1. Open “Web analytics” and read the notice at the top: it states how many events in the period were not recorded for lack of consent.
2. Check in the live test whether your banner reports consent and refusal to Metrunio correctly.
3. Compare the same period in the same time zone, and in GA4 compare sessions, not users.

> **Note:** Metrunio does not fill the gap. The figures describe visitors with consent; how much is missing is shown in the notice as a number of events, not visits. The statements about GA4 follow Google’s own help on sessions, Consent Mode and bot traffic; the source for Consent Mode is on the comparison page of the website.

## Where the statements about GA4 come from

- Engaged session (longer than 10 seconds, a key event or two page views): support.google.com/analytics/answer/12195621, retrieved 18 October 2026
- Time until a session counts as engaged and session end after 30 minutes, both adjustable: support.google.com/analytics/answer/9191807, retrieved 18 October 2026
- A new campaign or source does not start a new session: support.google.com/analytics/answer/9191807, retrieved 18 October 2026
- Known bots are excluded automatically: support.google.com/analytics/answer/9888366, retrieved 18 October 2026

## Also asked

- Why do visits differ from Google Analytics?
- Metrunio shows fewer sessions than GA4
- Why do I see more visits than in GA4?
- Why do visitor numbers not match Matomo?
- Does Metrunio count visitors without consent?
- Are visitors without consent extrapolated?
- Which visitor number is right?

## Related

- https://bench.metrunio.com/en/help/webanalyse
- https://bench.metrunio.com/en/help/was-ist-ein-absprung
- https://bench.metrunio.com/en/help/messen-ohne-einwilligung
- https://bench.metrunio.com/en/help/consent-status-pruefen
- https://bench.metrunio.com/en/help/bots
- https://bench.metrunio.com/en/help/eigene-messdomaene