---
slug: wie-entsteht-journey
title: "How is a journey created?"
category: journeys
locale: en
updated: 2026-10-12
keywords: ["journey","touchpoint","linking","chain","identity"]
questions: ["How do individual signals become one coherent journey?","How does the journey work?","How are touchpoints linked?","What is a customer journey in Metrunio?"]
url: https://bench.metrunio.com/en/help/wie-entsteht-journey
---

# How is a journey created?

**How do individual signals become one coherent journey?**

A journey is a chain of measured signals with timestamp, source and identifier, not a reconstruction. Signals are joined when they carry a shared, unambiguous identifier.

1. Delivery: the impression pixel reports that the creative was served.
2. Viewability: the viewability tag reports whether it was actually visible.
3. Click: the click travels through a signed link and is redirected safely.
4. Website: the tag reports session, page views and interactions. A visit becomes one touchpoint; moving between pages inside it does not add another.
5. Conversion: your shop or CRM reports the completion with an order or lead number, from the browser or from the server.
6. Linking: unambiguous identifiers bring the signals together into one journey.

Where a shared identifier is missing, signals stay separate. Metrunio does not close the gap with probabilities; it reports it. A conversion without linked contacts appears as “unattributed”.

## Also asked

- How does the journey work?
- How are touchpoints linked?
- What is a customer journey in Metrunio?

## Related

- https://bench.metrunio.com/en/help/was-ist-ein-kontakt
- https://bench.metrunio.com/en/help/welche-kennungen
- https://bench.metrunio.com/en/help/conversion-nicht-zugeordnet
- https://bench.metrunio.com/en/help/journey-explorer