How do I measure newsletters from Klaviyo or Brevo?

Klaviyo

1. 01In Klaviyo, under Settings, “Other”, “UTM tracking”, switch on “Automatically add UTM parameters to links”. Every new message then carries the parameters.
2. 02utm_source and utm_medium are always on. Leave utm_medium on the message type (“Message type”), so emails carry email there.
3. 03Switch on utm_campaign and enter a value that identifies the send, such as its name. Campaigns and flows have their own values, and single messages can differ (“Customize Tracking Parameters”).

Brevo

1. 01In Brevo, switch on tracking with Google Analytics in the campaign settings (“Google Analytics & Social”). It applies to all campaigns or to single ones.
2. 02Brevo then adds utm_source=brevo and utm_medium=email, and as utm_campaign the name of the campaign in lower case with hyphens: “Autumn Sale” becomes autumn-sale.
3. 03You can change the utm_campaign value per campaign.

In Metrunio

• Clicks with utm_medium=email or utm_medium=newsletter land in the email channel.
• Metrunio finds the campaign through utm_campaign: the name or the external ID of a campaign you created, regardless of upper or lower case.
• If the campaign does not exist yet, its name appears under “Attribution” at campaign level in the list of names without a campaign. “Create as campaign” creates it with exactly that name. Earlier contacts with the name then belong to it, including those that channel detection assigned to another channel; they count towards the chosen channel afterwards, and the confirmation tells you beforehand how many there are. Their conversions are attributed again; the audit log records it.
• What is measured is the click on your website, with the same consent as any other visit. For Klaviyo and Brevo, Metrunio puts no tracking pixel of its own into the email.