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Installation
How do I activate the Metrunio app embed in Shopify?
The “Metrunio Tracking” block measures visits on your storefront and has to be switched on in the published theme; only you can do that, in the theme editor. The button in the notice in the Metrunio app opens the editor at exactly that spot; you switch the block on and save. While it is off, orders arrive but visits do not, and every order stays “not attributed”.
Why does Metrunio say the app embed is not active in my Shopify theme?
The Metrunio app measures in three places. It sets up the checkout pixel and orders itself when you connect. The third place, the storefront, depends on a block in your theme: the “app embed”. Shopify does not let apps flip that switch themselves; it is reserved for you.
Switching it on
- 01Open the Metrunio app in your Shopify admin.
- 02In the notice at the top, choose “Turn on app embed”. The theme editor opens in a new tab with “Metrunio Tracking” already selected.
- 03Switch the block on and choose “Save”.
- 04Go back to the app and reload the overview. It reads the theme again and shows “On”.
You can also do it by hand: “Online Store → Themes”, “Customize” on the published theme, the “App embeds” icon on the left, switch on “Metrunio Tracking” and save.
Note
The button leads into the theme editor of the published theme, opened at the app embeds, through an address of the form admin.shopify.com/store/<your-store>/themes/current/editor?context=apps&activateAppId=… It changes nothing by itself; nothing is saved until you save.
What the notices mean
| Shown in the app | Meaning | What to do |
|---|---|---|
| On | The block is switched on in the published theme. | nothing |
| Off | The block is missing from the published theme or switched off. The storefront is not measuring. | switch it on as above |
| Can’t check | The app could not read the theme, for example because Shopify did not respond. This says nothing about the block. | reload the overview later, or check in the theme editor yourself |
Only “Off” also appears in the Health Center in the portal, as a finding with the code SHOPIFY_APP_EMBED_INACTIVE. “Can’t check” is not reported there: Metrunio does not claim a problem nobody has seen.
When the app checks
- every time you open its overview,
- when you publish a different theme,
- when Shopify reports a change to a theme.
Caution
When you publish a new theme, the embed starts out switched off there: it belongs to the theme, not to the store. Switch it on again in the new theme.
What counts is always the published theme. A block switched on in an unpublished draft measures nothing while nobody sees that draft.
Dernière vérification le 12 oct. 2026
Dans le portail client
Également demandé
- The app embed is not active in the published theme
- Activate Shopify app embed
- Turn on Metrunio Tracking in the theme
- Where do I find app embeds in Shopify?
- Shopify orders arrive but no page views
- Why are all Shopify orders not attributed?
- Changed theme, Metrunio stopped measuring
Articles connexes
- How do I set up Metrunio in Shopify?
How do I connect my Shopify store to Metrunio?
You install the Metrunio app in your store via its installation link: from the setup assistant in the portal or from our email. If you do not have a Metrunio account yet, the app creates one without a second sign-up once you accept the terms and conclude the data processing agreement with two tick boxes; an existing account you connect by signing in to the portal. Measurement starts only once the DPA is concluded, and then covers storefront, checkout and order at once, with no change to your theme code.
- What does the setup health centre do?
How do I find out what is missing in my setup?
The health centre runs a diagnosis across your setup and reports every finding with cause, effect, error code and the steps to fix it, rather than just an error message.
- Why is a conversion not attributed?
What does “unattributed” mean, and how do I improve coverage?
“Unattributed” means the model found no touchpoint for this conversion that it considers. Either none falls inside the attribution window and is linked by a shared identifier, or there are only touchpoints of a kind the model does not distribute. Metrunio does not invent a contact in that case.
- No data after setup? Check these six points
No data arrives after installation. What do I check?
First: is the data processing agreement concluded? Without it Metrunio accepts nothing, and the portal shows “Measurement paused: DPA missing.”. If it is concluded, the GTM container is usually not published, consent is missing or the domain is not in the allowed list; these six steps cover the most common causes.