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Limites et périmètre
Does Metrunio measure Meta and Google ads?
The click yes, the viewable impression before it no. Inside the closed feeds of Meta, Google and TikTok no platform allows a third-party impression tag; there Metrunio measures the click and the conversion, and the viewable impression only exists as the platform’s own number. On display, programmatic and affiliate Metrunio measures delivery and viewability itself; for newsletters the open, which is not a viewable impression.
Can Metrunio measure my ads on Meta, Google and TikTok?
Metrunio measures with its own tags. Whether that is possible is decided by the platform serving your ad, not by Metrunio. That is why the answer differs by channel and by signal.
| Channel | Delivery and viewability | Click | Conversion |
|---|---|---|---|
| Display and programmatic (DSP, ad server) | own tag | own tag | own tag |
| Newsletter | open as its own event, not a viewable impression, no post-view | own tag | own tag |
| Affiliate | own tag | own tag | own tag |
| Meta in-feed | platform data only | own tag | own tag |
| Google Ads search and in-feed | platform data only | own tag | own tag |
| TikTok in-feed | platform data only | own tag | own tag |
| CTV | not available | not available | via order data only |
What that means for you
- If your budget runs mostly in-feed on Meta, Google or TikTok, Metrunio measures your clicks and conversions independently of the platform, but the viewable impression before the click is missing, and that is precisely our difference. The benefit is then smaller.
- If display, programmatic or affiliate are in your mix, Metrunio measures delivery and viewability there itself, independently of whatever the platform reports. Whether the viewable impression then reaches the purchase depends on the browser: Chrome and Edge allow it, Safari, Firefox and Brave do not. The share is shown as post-view coverage in the portal.
- For newsletters Metrunio measures the open as its own event. It never counts as a viewable impression (mail clients load images without a reader) and receives no post-view share. The click from the newsletter counts like any click.
- Post-view credits arise only from viewable impressions we measured ourselves. A platform’s number is never reinterpreted as one of our own touchpoints.
Note
This table is the coverage, not the intent. It changes when a platform changes its rules. This page changes with it, and the date above says when it last did.
Dernière vérification le 12 oct. 2026
Également demandé
- Does Metrunio work with Meta Ads?
- Can I track Google Ads with it?
- Does Metrunio measure TikTok?
- Which channels are supported?
- Is Metrunio worth it if I only run Facebook ads?
Articles connexes
- Where does measurement end?
What are the limits of Metrunio’s measurement?
Post-view is only measurable where your own tags may be served and the browser returns the view identifier: not every served ad is viewable, and not every viewable one can be linked to the purchase. Without consent, gaps arise deliberately, and a gap stays a gap, not a zero. Attribution describes assignment, not causal advertising effect.
- How post-view is measured and where it is not
How does a viewable impression without a click get to a purchase in my shop?
Through a cookie on the measurement address: pixel and viewability tag set it with consent, the SDK in your shop returns it, and the link is made on the server. That works in Chrome and Edge, not in Safari, Firefox or Brave. How large the linkable share is for you is shown as post-view coverage in the portal.
- What is post-view and what does it tell me?
Why should I count viewable impressions without a click?
Post-view means: a viewable ad that was not followed by a click is linked to a later order or lead and taken into account by your model. That gives a number to contacts click measurement cannot see, display in particular; it only works where your own tag runs, both sides have consented and the browser returns the view identifier. Viewable impressions receive a share from the Pro plan, and how much they count is decided by model and view window.
- What does Metrunio deliberately not do?
Which features are missing, and why?
No fingerprinting, no marketing mix modelling, no ad server and no consent management of its own. The scope is deliberately narrow: measure, connect, attribute; whatever else you need is done by a tool built for it. There are no extrapolated figures, and every figure says where it comes from, such as measured or attributed.