Límites y delimitación

• What does Metrunio deliberately not do?

  Which features are missing, and why?

  No fingerprinting, no marketing mix modelling, no ad server and no consent management of its own. The scope is deliberately narrow: measure, connect, attribute; whatever else you need is done by a tool built for it. There are no extrapolated figures, and every figure says where it comes from, such as measured or attributed.

• Where does measurement end?

  What are the limits of Metrunio’s measurement?

  Post-view is only measurable where your own tags may be served and the browser returns the view identifier: not every served ad is viewable, and not every viewable one can be linked to the purchase. Without consent, gaps arise deliberately, and a gap stays a gap, not a zero. Attribution describes assignment, not causal advertising effect.

• Why does Metrunio not measure without consent?

  Other tools advertise measurement without a cookie banner. Why does Metrunio not do that?

  Because Metrunio attributes orders to the advertising before them and has to recognise a browser over several days to do so: that only works with an identifier on the device, and in our cautious assessment Metrunio may create one only with consent. Without consent, Metrunio counts orders your server reports in revenue, with their order number and without browser, customer or advertising identifiers, but attributes them to no advertising; the attribution rate and post-view coverage show you how large that gap is. This is our product decision, not a verdict on other tools: whether one may measure without consent depends on what it measures.

• How does Metrunio relate to other tools?

  Do I need Metrunio in addition to my existing setup?

  Web analytics is included: visits, pages, sources and time on site, counted for visitors with consent. Metrunio does not replace a CMP or an ad server; it measures clicks and viewed impressions itself and attributes them by disclosed rules.

• How is Metrunio built technically?

  Which technical building blocks does Metrunio run on today?

  Data is stored and evaluated in PostgreSQL. A BigQuery analytics mirror runs for all accounts; reports are calculated from it once the data volume warrants it. We do not announce future features: what is listed here exists.

• How do I tell there is an incident?

  Where do I see whether Metrunio is available, and how reliable is that figure?

  The status page at /status shows measured availability for four components over the last 90 days, calculated from samples. We measure twice: from the inside through our own processing, and from the outside through an independent service that calls our addresses from several parts of the world. Both figures sit side by side, along with since when we have been measuring and how many samples each is based on.

• Does Metrunio measure Meta and Google ads?

  Can Metrunio measure my ads on Meta, Google and TikTok?

  The click yes, the viewable impression before it no. Inside the closed feeds of Meta, Google and TikTok no platform allows a third-party impression tag; there Metrunio measures the click and the conversion, and the viewable impression only exists as the platform’s own number. On display, programmatic and affiliate Metrunio measures delivery and viewability itself; for newsletters the open, which is not a viewable impression.

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