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• What is Metrunio?

  What does Metrunio do, and who is it for?

  Metrunio shows you which measured ad contacts preceded your orders or leads, and distributes revenue by a rule you can see and change. It measures clicks, visits and conversions with its own signals and, wherever your own tag is served, the delivery and viewability of ads as well. It is built for shops, agencies and SaaS businesses that allocate ad budget and need a source that is not owned by the platform being advertised on.

• Setup: six phases, eleven steps

  What do I have to do before the first data arrives?

  The setup assistant takes you through six phases, from “Company & DPA” to “Check the first journey”; behind them are eleven steps, the same for every integration route. The second step is concluding the data processing agreement, without which nothing is measured. The assistant saves progress automatically and can be interrupted at any time; going live also needs access to the ad accounts, the connection to your consent tool and, depending on your company, internal approvals.

• How do I connect Google Tag Manager?

  How do I install Metrunio through Google Tag Manager?

  You add the “Metrunio Tracking” template from the Tag Manager template gallery or download it as a file in “Setup”. You create a tag from it, enter site ID and write key, choose the trigger “Initialization - All Pages” and publish. This route needs no change to your website’s source code.

• No data after setup? Check these six points

  No data arrives after installation. What do I check?

  First: is the data processing agreement concluded? Without it Metrunio accepts nothing, and the portal shows “Measurement paused: DPA missing.”. If it is concluded, the GTM container is usually not published, consent is missing or the domain is not in the allowed list; these six steps cover the most common causes.

• How do the attribution models calculate?

  Which models exist and how do they distribute the share?

  There are seven models: six distribute a conversion by a fixed, disclosed rule, and the seventh reads the rule from your own paths. If a model finds matching touchpoints, it distributes the conversion’s full value across them; if it finds none, the conversion stays “unattributed” and is shown separately. Attributed and unattributed together add up to all conversions it calculates.

• What happens without consent?

  Is nothing really stored without consent?

  By default, Metrunio stores nothing without matching consent, not even a raw event, and the tracking script sends nothing before a decision. One documented case differs: purchases and refunds your server reports without consent count towards measured revenue for revenue reconciliation, with their order number and without browser, customer or advertising identifiers, and are not attributed. After a refusal this only applies with an activated additional instruction. Without consent on the ad side, the click redirect passes on only the campaign, no click ID.

• Why do my numbers differ from Meta and Google?

  Metrunio shows fewer conversions than the ad account. Why is that?

  Deviations are normal and usually explainable: different attribution windows, different models, the same conversion claimed by several platforms, and missing signals where consent was not given. Metrunio counts each purchase once, even when browser and server report the same order, and distributes it by a rule you can inspect.

• How do I handle access, deletion and objection?

  A data subject exercises their rights. What do I do?

  Privacy requests are handled in the portal under “Privacy”, not by ticket. Every request is recorded and logged in the change log; the data subject is located through a pseudonymous identifier.

• 01

  Fundamentos

  Qué mide Metrunio, en qué se diferencia de la analítica web y qué términos usamos.

  7 artículos

• 02

  Primeros pasos y cuenta

  Registro, asistente de configuración, primer sitio web, primeros datos.

  13 artículos

• 03

  Instalación

  Google Tag Manager, fragmento de código, apps y plugins para tiendas, API de eventos de servidor y el SDK de medición.

  25 artículos

• 04

  Consentimiento

  Conectar herramientas de consentimiento, comportamiento antes del consentimiento, prueba de consentimiento.

  7 artículos

• 05

  Campañas y medición

  Clic, impresión, visibilidad, elementos de medición y macros.

  13 artículos

• 06

  Journeys e identidades

  Cómo las señales se convierten en un journey y qué identificadores se enlazan en ello.

  7 artículos

• 07

  Atribución

  Los siete modelos, ventanas temporales, post-view y la comparación de modelos.

  10 artículos

• 08

  Informes, costes y exportación

  Análisis, inversión publicitaria, envío de conversiones a las plataformas, exportación CSV y el chat.

  32 artículos

• 09

  Calidad de datos y diagnóstico

  Diagnóstico, códigos de error, datos que faltan y cómo solucionarlo.

  7 artículos

• 10

  Protección de datos y seguridad

  Qué se guarda, qué no, derechos de las personas y conservación.

  13 artículos

• 11

  Usuarios, roles y tarifas

  Accesos, permisos, cuota de eventos y soporte.

  21 artículos

• 12

  Límites y delimitación

  Lo que Metrunio deliberadamente no hace y dónde termina la medición.

  7 artículos

• llms.txt

  Índice breve de todos los artículos

• llms-full.txt

  Texto completo de todos los artículos

• /api/knowledge-base

  Artículos y secciones en JSON

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