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What is a bounce?
A visit is a bounce when it was not engaged: less than 10 seconds of active time, only one page view and no conversion. The bounce rate is the share of these visits among all visits in the period, counted for visitors who consented to analytics.
When does a visit count as a bounce?
Someone comes to your product page through an ad, reads the description for 40 seconds and leaves. A bounce? No. The visit was active for more than 10 seconds and therefore counts as engaged, even though it had only one page. Someone who taps back to the search engine after three seconds, on the other hand, is a bounce.
The rule
- A visit is engaged if at least one of these applies: 10 seconds of active time, two page views or a conversion.
- Active time only counts while the page is open in a visible tab. A tab in the background does not count.
- The bounce rate divides the visits that were not engaged by all visits in the period.
Bounce rate and exit rate
The exit rate belongs to a page: it says after how many of its views the visit ended. Every visit ends somewhere, so every page has one. Under “Pages”, the bounce rate appears only for landing pages, because a bounce has exactly one page: the visit starts there and ends there.
How GA4 calculates it
GA4 calls an engaged visit an engaged session and uses the same three conditions; the 10 seconds can be extended there. Its bounce rate is likewise the share of sessions that were not engaged. If the rates still differ, it is usually because of which visits are counted in the first place.
What a high bounce rate means
On its own, nothing yet. A page with opening hours or a guide that answers the question straight away has often done its job in a few seconds. The comparison tells you more: if one campaign brings clearly more bounces to the same page than the other channels, the ad may not match what the page shows. The per-channel table in the overview puts this side by side.
Where the statements about GA4 come from
- Engaged session (longer than 10 seconds, a key event or two page views): support.google.com/analytics/answer/12195621, retrieved 18 October 2026
- Time until a session counts as engaged and session end after 30 minutes, both adjustable: support.google.com/analytics/answer/9191807, retrieved 18 October 2026
- A new campaign or source does not start a new session: support.google.com/analytics/answer/9191807, retrieved 18 October 2026
- Known bots are excluded automatically: support.google.com/analytics/answer/9888366, retrieved 18 October 2026
Dernière vérification le 18 oct. 2026
Dans le portail client
Également demandé
- What does bounce rate mean?
- What is an engaged visit?
- Does a visit with only one page always count as a bounce?
- Why is my bounce rate so high?
- Does Metrunio calculate the bounce rate like GA4?
- What is the difference between bounce rate and exit rate?
Articles connexes
- Web analytics: page views, visits, time on site
What does web analytics in Metrunio show me?
Under “Web analytics” you see, on every plan, how many page views, visits and visitors your website has, how long visitors stay active and how many leave right away. You can view it per day or, for periods of up to 14 days, per hour, split by channel, page and technology. Only visitors who consented to analytics are counted; nothing is extrapolated.
- Why do I see fewer visits than in GA4?
Why does Metrunio show fewer visits than Google Analytics?
Usually because of consent: Metrunio only counts visits from people who consented to analytics and does not add the others back in. In advanced Consent Mode, GA4 can send cookieless measurements without consent and, above a minimum amount of data, model the behaviour of those who decline. Detected bots, test data and small differences in the terms add to this.
- Can I trace what someone did in my shop?
How do I see which pages someone viewed, even if the visit did not end in a purchase?
Every journey’s timeline shows it: each visit with its measured steps, with or without a conversion. Products viewed, cart, form, checkout and purchase stand in the sequence, and the pages viewed expand on the visit. In the journey list, “Without conversion” and “Cart without purchase” find exactly those visits.