How do I connect Google Ads or Meta?

For Google Ads and Meta you need no token. You sign in at the platform, and Metrunio receives an encrypted access from it to read costs and, if you set it up, to report orders or leads. Both live on the platform’s page: “Receive costs” at the top, “Send conversions” below.

Connect Google Ads

1. 01Open “Data connections” and click “Set up” on the “Google Ads” card. In the “Receive costs” section, click “Sign in with Google”.
2. 02Google shows your accounts. Pick the one you use for Google Ads.
3. 03Google lists what Metrunio may do, and you confirm with “Continue”. While Google is still reviewing our app, the warning “Google hasn’t verified this app” comes first; click “Advanced” and “Go to Metrunio”.
4. 04Back in Metrunio, the list of your ad accounts shows name, customer ID and currency. Pick one and click “Connect”. Manager accounts are not listed, only accounts with campaigns.

Connect Meta

1. 01Open “Data connections” and click “Set up” on the “Meta (Facebook, Instagram)” card. In the “Receive costs” section, click “Sign in with Meta”.
2. 02Facebook opens the “Facebook Login for Business” dialog. Pick the business portfolio that owns your ad account. If you have several, take the one the ad account belongs to, not a portfolio that only sees it as a partner.
3. 03Pick the pixel (dataset) Metrunio should later report orders or leads to, and the ad account. Both are required, even if you only want costs for now. Click “Next” and confirm the permissions.
4. 04Back in Metrunio, the list shows the ad accounts you shared. Pick one and click “Connect”.

Apply costs

A new connection starts in test mode: Metrunio fetches the costs a few minutes after connecting, counts the rows and shows which platform campaigns match which campaign in Metrunio. They are not in the reports yet. If the row count looks right, click “Apply costs” on the card. From then on Metrunio fetches costs about every six hours and writes them into the reports, for example under “Channels & campaigns”.

Campaigns that match no campaign in Metrunio are listed on the card under “Unmatched campaigns”. There you assign or create them; how that works is in “How do I sync ad spend automatically?”.

Send conversions

If the platform should learn which orders or leads followed its clicks, set up a destination on the same page in the “Send conversions” section. You do not need to sign in again: “Use existing sign-in” takes the access from the cost sync.

• Google Ads: you pick the ad account and enter the ID of the conversion action Metrunio reports to. It is in Google Ads under “Goals → Conversions” on the action, which must be of type “Import from clicks”.
• Meta: you pick the pixel from the list your sign-in shared and, for test mode, enter the test event code from Events Manager. Reports then arrive there under “Test events” and are not counted.
• Both start in test mode. With “Go live” the platform records the reported orders or leads.

Only what consent allows and what has a click from the platform in its journey is reported. What is skipped and why is in “Can I send conversions to ad platforms?”.

Switch account and disconnect

• Different account: “Edit” on the card, then “Pick an account from the existing sign-in”. You see the accounts your sign-in shares. If the one you want is missing, sign in again with “Sign in with another account”.
• Disconnect: “Disconnect” on the card deletes the stored access immediately. Costs already fetched stay; orders or leads already reported stay with the platform. Costs and conversions are disconnected separately.
• Revoke at the platform: if you remove Metrunio’s access in your Google account or under “Business integrations” at Facebook, the connection reports at the next fetch that the sign-in no longer applies, with a “Sign in again” button.