How do I inspect a single journey?

• The list starts with order number and amount; the pseudonymous journey identifier sits at the end of the row. Under “Orders & goals”, the order number leads straight to the journey.
• One timeline: impression, viewable impression, click, visit, product viewed, added to cart, form, checkout, purchase, in that order with the time. A visit appears once; its page views expand on the visit. A new campaign signal within the same visit is a touchpoint of its own. A conversion reported without a visit (server, import) stands on its own.
• Per touchpoint: time, channel, campaign and the share under the model of the context row; without a choice that is your default model. You choose the model in the journey list, and it carries into the detail view and the model comparison.
• Under “More about this touchpoint”: ad, creative, placement, source, data origin, time to conversion and the share per attribution model (“First touch 100%, linear 25%”), with the amount that follows from it.
• The side column: “Attribution of this conversion” with the shares per channel under the chosen model, expandable for all models, plus “Compare models” with the same period and model; “Orders & goals” with refund and set value; “What was recorded” with data basis, identity attributes, missing signals and the sentence on what is never recorded. An unattributed conversion names its reason there, the same as in the conversion list.
• A test data switch, to verify your setup.

The list initially shows only journeys with at least one conversion. That is a filter, not the state of your data: journeys without a completion are only hidden. “All journeys” shows the full set.

• Filters: with conversion only, without conversion, all journeys, cart without purchase, two or more touchpoints, with a viewable impression, by the channel of the first touchpoint and by campaign. From the model comparison you can also reach the journeys of one channel.
• Sorting per column: start, touchpoints, conversions, value. Sorting runs over the whole set, not just the visible page.
• Pagination with a total count, so it stays visible how much is not on the page.
• Search by journey identifier, order number or lead ID. The search keeps the period and filters. With no match, “Reset search” clears only the search, “Reset all filters” the filters as well.

Filter, sorting, search and page number are part of the address. A link to a particular view shows the recipient the same excerpt, and the way back from a journey leads to the same list.

“With viewable impression” shows journeys with at least one viewable impression, whichever the channel. Combined with “First channel”, the list answers questions such as “Which journeys with a viewable impression start with display?”. The first channel is the channel of the journey’s earliest touchpoint. A later touchpoint via the same channel does not count for it. From the post-view coverage under “Channels & attribution”, “See journeys with a viewable impression” leads straight to this filter.

“Campaign” shows journeys with at least one touchpoint from the selected campaign, wherever it sits in the journey. That shows you which paths a campaign touched and how they continued. Archived campaigns are in the list too, marked “(archived)”; it names up to 200 campaigns alphabetically, and you reach any further one through the breakdown. Under “Channels & attribution”, in the breakdown by campaign, “View touchpoints” leads straight to this filter for the same period.