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Does every page view count as a touchpoint?
A visit is one touchpoint, however many pages are viewed in it; the individual page views do not count separately. The same visit only adds another touchpoint when a new campaign signal arrives: a different click ID, different UTM parameters or a different external referrer.
When does a visit to my website become a touchpoint in the journey?
A touchpoint answers the question “where did this person come from?”. Someone who arrives at your shop through an ad and then looks at five pages arrived once: through the ad. The five pages are navigation, not five touchpoints.
When a touchpoint is created
- The first hit of a visit is a touchpoint. It gets the channel its signal gives, or “Direct” if there is none.
- If a new signal arrives within the same visit, that is another touchpoint: a different click ID (such as gclid, fbclid, msclkid, ttclid), different UTM parameters, or an external referrer that did not apply before. With analytics-only consent, only the platform of a click ID counts: two clicks from the same platform are then one signal.
- After 30 minutes without an event a new visit starts, and with it a new touchpoint.
- Everything else is navigation: product page, cart, the pages of the checkout.
Navigation is not lost. Every page view is stored and processed, keeps the journey active and counts towards page views, sessions, funnels and your event quota as before. It just does not appear as a touchpoint of its own in the journey, and the attribution models assign it nothing. You can see it in the journey’s visit history, as a step of the visit.
Why this changes the models
An example: someone opens your shop directly, comes back through a Google ad, looks at a product and orders after two checkout pages. That is two touchpoints: “Direct” and “Paid Search”. “Last touch” gives the order to the ad; “Linear” splits it 50/50. If every page counted, “Direct” would appear four times in the journey, take the last touch, and the ad would keep 20 per cent under “Linear”.
Interactions such as product views or add-to-cart still appear in the journey. They receive no share in any model. That has not changed.
Caution
This rule applies from 17 September 2026. Touchpoints recorded before then stay as they were measured: a visit there can carry several touchpoints, mostly “Direct”. Until they fall out of the click window (at most 90 days) they also count towards new conversions. Without a session identifier, as with server events or older installations, no visit can be recognised; there every page view remains a touchpoint of its own.
Dernière vérification le 15 oct. 2026
Dans le portail client
Également demandé
- Does every page view count as a touchpoint?
- Why does my journey have fewer touchpoints than page views?
- Why is the checkout not a touchpoint in the journey?
- Why does direct get the last touch?
- What is a touchpoint?
- How many touchpoints does a visit have?
Articles connexes
- How is a journey created?
How do individual signals become one coherent journey?
A journey is a chain of measured signals with timestamp, source and identifier, not a reconstruction. Signals are joined when they carry a shared, unambiguous identifier.
- How do the attribution models calculate?
Which models exist and how do they distribute the share?
There are seven models: six distribute a conversion by a fixed, disclosed rule, and the seventh reads the rule from your own paths. If a model finds matching touchpoints, it distributes the conversion’s full value across them; if it finds none, the conversion stays “unattributed” and is shown separately. Attributed and unattributed together add up to all conversions it calculates.
- How do I inspect a single journey?
Where can I trace which contacts preceded a conversion?
Under “Customer journeys” you open a journey by its order number and see ad contacts, visits, shop steps and conversions in one sequence with the time. Each touchpoint names time, channel, campaign and the share under the model of the context row; the side column says how that model splits the conversion across channels, and what was recorded.
- Can I trace what someone did in my shop?
How do I see which pages someone viewed, even if the visit did not end in a purchase?
Every journey’s timeline shows it: each visit with its measured steps, with or without a conversion. Products viewed, cart, form, checkout and purchase stand in the sequence, and the pages viewed expand on the visit. In the journey list, “Without conversion” and “Cart without purchase” find exactly those visits.
- Are Google, Bing and others recognised automatically?
Do I have to set anything up at Google or Bing for the source to be recognised?
Automatically, with nothing to set up at Google or Bing. Metrunio reads the origin from what the browser sends anyway: the referrer and the platforms’ click identifiers (gclid, msclkid, fbclid, ttclid). Channel and source therefore appear in the report straight away. You only need to connect something if you also want campaign names and cost: that is what linking the ad account is for.
- Do I still need UTM parameters?
How do UTM parameters relate to Metrunio click tracking?
UTM parameters are still read and stored, but they are the weaker source. Where a Metrunio click URL is in use, a signed click with an unambiguous identifier is created; UTM remains useful for channels where you cannot set your own tracking link.