ABOUT
A measurement tool so that budget decisions rest on your own figures, not on what each platform reports about itself.
01 / ORIGIN
We have worked in online marketing for decades: in agencies, in affiliate networks and running our own online shops. In each of these places the same question came up as soon as budget was being split: which number is right? The platforms reported more than had been sold, and the tools in between smoothed that over with models nobody could recalculate. Metrunio is the tool we would have needed back then. It measures what it can measure and says openly where the measurement ends.
02 / WHY
Every advertising platform reports its own performance. That is not an accusation, it is their business. But the sum of those reports regularly yields more conversions than there were orders or leads. And nobody allocating budget can say which one is right. Metrunio measures for itself, with its own signals, and says where the measurement ends.
03 / STANCE
Measured, attributed by a model or reported by an ad platform: every figure carries its origin. What you define yourself is marked as set, what a customer says themselves as self-reported; neither ever counts as revenue. Where a signal is missing, it says so: as a gap, not as a number.
No fingerprinting, no probabilistic matching, no tricks against the browser. What cannot be measured without consent, we do not measure.
Every figure can be traced back to the raw data. Anyone who recalculates and finds an error is right, not us.
04 / CONTACT
We prefer to answer technical questions in writing. The answer then ends up in the help centre rather than only in an inbox.
Security vulnerabilities
Please report a vulnerability to us first and give us 90 days. We reply within three working days and name a timeline.
05 / COMMITMENTS
You can export everything at raw-event level at any time (journeys, conversions, attribution shares) at no extra cost while the contract runs. If you cancel, your account continues on the free plan; if you close it, the data stays available to read and export for 30 days. The measurement history is yours, not the contract’s.
IF OPERATIONS END
We announce a shutdown six months in advance. The export stays fully usable throughout, and any annual payment in progress is refunded pro rata. Metrunio is self-funded, without venture capital, so there is no investor whose exit forces a sale. What follows from that is in the terms, not only here.
Deletion policy, data processing agreement and the subprocessors
Look around in the demo first. Your own account is currently available by invitation only.