JOURNEY
The recorded customer journey, traceable step by step.
Measured ad contacts and recorded steps in the shop in chronological order, each with timestamp, source and identifier. Missing steps are not filled in.
01 / CUSTOMER JOURNEY
One customer journey. With a purchase or without.
Every journey shows the measured contacts before it and the steps in the shop, up to the purchase or the last recorded event.
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Clicked, looked, bought.
2 Oct 2026 · 05:49 · Before the shop
A click on an ad on Instagram.
Campaign “Meta Prospecting: Backvideos” (Meta: Reels), measured on your own domain when the shop was entered.
012 Oct 2026 · 05:49–05:51 · Paid socialThe person looks at a product and adds it to the cart.3 recorded steps · No purchase in this visit
- Page viewed/mehl/roggenvollkorn
- Product viewed/produkt/ks-schab · Dough scraper, stainless steel
- Added to cartDough scraper, stainless steel · €12.00
- No further step measured after this.
022 Oct 2026 · 17:10 · Entry without a measured contactIn the afternoon they come straight back and buy.1 recorded step · Purchase · €28.26
- PurchaseOrder KS-261002-051 · €28.26 · Round proofing basket, 24 cm
Why do these steps belong together?
The ID in the browser links the visit after the click to the order in the afternoon; the session links the steps of one visit. Linking uses deterministic features only, and only with consent. A different product was bought than the one in the cart; why, the data does not say.
Expand the visits to see the recorded steps.
Where the measured path ends.
“Without conversion” and “Cart without purchase” find the visits that did not end in an order. The history ends with the last recorded step. Whether someone closed the tab cannot be measured.
Events, not screen recordings.
The visit history shows reported page and shop events: page, product, cart, form, purchase. No mouse trail, no screen, no form input.
02 / HOW IT FORMS
How a journey comes about.
STEP 01
Delivery
The impression pixel reports that the creative was served, and on which website.
STEP 02
Viewability
The viewability tag reports whether it was actually viewable.
STEP 03
Click
The click runs through a signed link and is redirected safely.
STEP 04
Website
The tag reports session, page views and interactions.
STEP 05
Conversion
Your shop or CRM reports the completion with an order or lead number, from the browser or from the server.
STEP 06
Linking
Unique identifiers bring the signals together into one journey.
03 / LINKING
Only unique attributes are connected.
Session ID, pseudonymous first-party ID, click ID, impression ID, pseudonymised customer ID, order and lead number. Nothing else.
EXCLUDED
No fingerprinting. No probabilistic models. No linking across account boundaries.
04 / GAPS
Missing signals stay visible.
Where consent is missing or a channel does not allow your own tags, a gap appears. Metrunio reports it instead of filling it. Where measurement ends and what that means for your figures