SETUP
Choose the setup path that fits your system. You see beforehand which access and which steps are needed.
Which way of installing fits you?
The app measures storefront, checkout and order at once, without touching the theme.
Install the app via its installation link and open it in the Shopify admin. You find the link in the portal under “Setup assistant”, or we send it to you by email. If you have no Metrunio account yet, the app creates one, with terms and DPA in one step.
Enable the app embed “Metrunio Tracking” in the theme; the app shows the button that takes you there.
Open your shop and add an item to the cart. The event appears in the portal within seconds.
What you need
Access to the Shopify admin with the right to install apps and to enable the app embed in the theme.
A snippet in the theme does not reach the Shopify checkout; the app does.
The plugin adds the tracking code, takes the consent from your consent tool and reports orders, cancellations and refunds straight from the shop server.
Download the plugin in the portal under “Setup assistant”, upload it in the administration under “Extensions → My extensions”, then install and activate it.
Choose the sales channel in the plugin settings, click “Connect to Metrunio” and confirm the website in the portal.
Choose your consent tool, clear the cache and open the shop in a private window. The page views appear in the portal’s live test.
What you need
Shopware 6.6 or 6.7, self-hosted or with a hosting provider, and access to the administration with the right to upload extensions.
Shopware Cloud runs no plugins; there you use the code snippet and the Server Events API.
The plugin adds the tracking code to every page and takes the consent from your consent tool. With WooCommerce it also reports orders, cancellations and refunds straight from the server.
Download the plugin in the portal under “Setup assistant”, upload it in WordPress under “Plugins → Add New Plugin → Upload Plugin” and activate it.
Under “Settings → Metrunio”, click “Connect to Metrunio” and confirm the website in the portal.
Check which consent tool the plugin detected, then open the website in a private window. The page views appear in the portal’s live test.
What you need
WordPress 6.9 or later, WooCommerce 11.0 or later for orders, and an account with administrator rights in WordPress.
Without WooCommerce the plugin measures page views and ad contacts, but no form enquiries.
For websites with their own GTM container: import the template, create the tag, publish.
Download the GTM template in “Setup” and import it under “Templates”.
Create a tag, enter the site ID and write key, choose the trigger “Initialization - All Pages”.
Check in preview, publish, and go through the checklist in the live test.
What you need
Your GTM container with publishing rights and your consent tool.
Without publishing, the tag is only active in preview. That is the most common reason nothing arrives. Your shop reports cart and purchase as events of their own.
For Webflow and your own applications: one block in the head, installed centrally. For WordPress and Shopware 6, our plugin adds the block for you.
Place the code block from “Setup → Snippet” once, centrally, before the closing head tag.
Enter the write key; it is shown once, otherwise generate a new one.
Pass the consent decision from your consent tool; report product, cart and purchase.
What you need
Access to your website’s central layout and your consent tool.
A code with the placeholder YOUR_WRITE_KEY sends nothing. Do not install it alongside a GTM tag.
Your shop or CRM reports conversions, refunds and offline events directly, signed and independent of the browser.
Create a server key in the portal.
Send conversions, refunds and offline events, signed.
Check in the portal that orders arrive and are linked.
What you need
Someone who can send signed requests from your shop or CRM, and a server key.
Events without a session ID do not appear in the visit history; linking to a journey needs a matching ID.
Check company details and the DPA, approve the website and connect consent. Access to DNS or ad accounts may also be needed, depending on the feature. The ready-made code blocks are generated in Setup after you sign up, with your site ID and your key.
After you sign up, the wizard shows you the steps and the time remaining. Costs and pushback then take a sign-in for Google Ads and Meta, and about an hour per ad platform for TikTok, LinkedIn and Microsoft Advertising. Custom shop and server integrations may need additional implementation work.
The measurement script is about 12 KB compressed and loads asynchronously: your page builds without waiting for it. By default it sends nothing before consent.
01 / THE FLOW
The list in the assistant shows these six phases; each groups one or two steps, and the card next to it leads through every step. The eleven steps apply to every integration route.
02 / HEALTH CENTRE
Among other things, it detects a missing DPA, missing data or only test events, rejected events with their reason such as an unapproved domain, missing consent information, conversions without a touchpoint, processing backlog and failed processing.
RULE
Every finding names cause, effect, error code and the steps to fix it. Anyone who reads a message knows afterwards what to do.
TEST AND PRODUCTION
The assistant walks you through test events up to a first journey and then says that this is not yet production measurement. Only when a signal from your published website arrives does the health centre report “ready”. Until then it states what is missing. Measurement starts only once the data processing agreement is concluded, in the portal or right in the Shopify app. If it is missing, the live test names exactly that reason. What the tracking script does on your website shows in a debug panel right on the page: consent, events sent and the response from Metrunio. It opens only through a link from the portal.
Look around in the demo first. Your own account is currently available by invitation only.