PRICING
30 days of Growth, no credit card. Then keep measuring for free with Start, or book the scope that fits.
All prices net of VAT.
For ad costs and model comparison
Understand contacts and channels
Right if you want to: Connect advertising costs and compare seven models.
79€ / month
Paid monthly, cancellable monthly.
250,000 events · 1 website · 5 users
By the numbers, this fits €5,000 to €12,000 of media budget a month if you mostly measure clicks.
For teams sending conversions back
Send measurement back to the platforms
Right if you want to: Send conversions back to the platforms, let Claude or ChatGPT read via MCP, test with a switchback trial whether an ad works.
249€ / month
Paid monthly, cancellable monthly.
1,000,000 events · 3 websites · 15 users
By the numbers, this fits €12,000 to €150,000 of media budget a month if you mostly measure clicks.
For teams that test impact
Test impact in experiments
Right if you want to: Run experiments with two campaign groups, sign in with Google Workspace and work as a team without a user limit.
599€ / month
Paid monthly, cancellable monthly.
5,000,000 events · unlimited websites · unlimited users
By the numbers, this fits €150,000 or more of media budget a month if you mostly measure clicks.
The trial covers Growth; you book Scale afterwards.
Several brands or more than 5,000,000 events a month? Ask us for a quote.
Compare features, websites and events per month. Your advertising budget alone does not determine the plan.
Events beyond the allowance cost 3 € per 10,000 events. At the same volume it never costs more than the next plan up. The volume calculator works out how many events your shop generates from orders, visits and ads.
Start · free
50,000 events a month · 1 website · 1 person · 90 days of history · one attribution model. No post-view, no pushback. Recording stops at the allowance; nothing is charged. To try it out and for small sites.
30 days of Growth, no credit card: every Growth feature with its allowance. Above it, measurement continues and nothing is charged. After that you book a paid plan, or your account continues on Start, without you having to cancel anything. The trial days count from the first real measurement, at the latest from day 14 after sign-up. Installation and setup use up none of them.
After the trial your account continues on the free plan. Nobody has to cancel in order to pay nothing. What falls away: the measurement of impressions and viewability along with post-view, the comparison of all seven models, importing new ad costs, forwarding to the platforms, the read API, MCP and webhooks; the allowance drops to 50,000 events, retention to 90 days, the visit history per journey to seven days, and the assistant answers ten questions a month. Start is for one person and one website: one admin and the oldest website stay active, additional users and websites are paused until a plan covers them again. Costs already recorded and click attribution stay. Retention drops to 90 days only 30 days after we announce it; after that we delete anything older. Before the end, the portal tells you which of this affects you.
Every four served impressions count as one event, their viewability reports not at all: 1,000 € of display budget at a 5 € CPM is about 200,000 impressions and so about 50,000 events. How many events do you need? Go to the volume calculator
You book the plan after signing up, under “Plan & usage”.
01 / AGENCIES
For agencies and service providers who run measurement for several clients. Every client gets its own client account; in the portal you see all of them in one overview and open each with a click.
02 / COMPARISON
The price depends on events per month, not on sessions or users; every four served impressions count as one event. Web analytics is included on every plan, and the signals for time on site do not count as events. Above all, Metrunio shows which ad contacts preceded your orders and enquiries. From Pro, its own tag also measures whether your creatives were served and viewable.
| PLAN | Start | Pro | Growth | Scale | Agency |
|---|---|---|---|---|---|
| Events per month | 50,000 | 250,000 | 1,000,000 | 5,000,000 | 250,000 per client account, counted together |
| Websites / users | 1 / 1 | 1 / 5 | 3 / 15 | unlimited / unlimited | unlimited / unlimited |
| Raw data retention | 90 days | 180 days | 730 days | 1,095 days | 730 days |
| Model comparison with post-view | – | included | included | included | included |
| Cost metrics: costs, ROAS, cost per conversion | – | included | included | included | included |
| Conversions sent back to the ad platforms | – | – | included | included | included |
| Read API, MCP and webhooks from Growth · Google Workspace sign-in from Scale | – | – | Read API, MCP and webhooks | API and Google Workspace | API and Google Workspace |
| Switchback trial: advertising on and off for set periods, with an interval | – | – | included | included | included |
| Experiments with two campaign groups | – | – | – | included | included |
ON EVERY PLAN
Click attribution, commerce reports (new-customer cost and contribution-margin ROAS need ad costs, so from Pro), data quality, your own measurement domain and the BigQuery mirror (kept by us for all accounts; your reports are calculated from it once the data volume warrants it or your retention exceeds 180 days).
The limits, before you reach them.
Every row here also appears in the product: under “Plan & usage” you see where you stand at any time, and the portal tells you before a limit is reached.
| PLAN | Start | Pro | Growth | Scale | Agency |
|---|---|---|---|---|---|
| Events per month | 50,000 | 250,000 | 1,000,000 | 5,000,000 | 250,000 per client account, counted together |
| Websites | 1 | 1 | 3 | unlimited | unlimited |
| Users | 1 | 5 | 15 | unlimited | unlimited |
| Raw data retention | 90 days | 180 days | 730 days | 1,095 days | 730 days |
| of which raw data of delivered ads | 90 days | 180 days | 180 days | 180 days | 180 days |
| Click attribution | included | included | included | included | included |
| Attribution model comparison: two head to head, all seven in one table | one model | included | included | included | included |
| Costs, ROAS and cost per conversion: connect ad accounts, upload CSV, have a sheet read daily, enter by hand | – | included | included | included | included |
| Questions to the AI assistant | 10 a month | unlimited | unlimited | unlimited | unlimited |
| Visit history per journey | 7 days | 30 days | as far back as retention | as far back as retention | as far back as retention |
| Post-view from our own measurement | – | included | included | included | included |
| Forwarding to the ad platforms: measured conversions go back to Meta, Google Ads, TikTok, LinkedIn and Microsoft Advertising, so their optimisation learns from your numbers | – | – | included | included | included |
| Read API, MCP and webhooks: your data in your own reports, systems and AI tools | – | – | included | included | included |
| Sign-in through Google Workspace (company account) | – | – | – | included | included |
| Switchback trial: advertising on and off for set periods, measured impact against the periods without it instead of attributed shares | – | – | included | included | included |
| Two campaign groups: measured difference between two setups running at the same time, for example by region, with the “measured” level under “Check budget” | – | – | – | included | included |
| Several accounts under one login, with account switching | – | – | – | – | included |
| Reply by the next working day if your measurement fails (on the free plan: help centre and chat, a person for security, data protection and legal questions) | – | included | included | included | included |
| On every plan: commerce reports (new-customer cost and contribution-margin ROAS need ad costs, so from Pro), data quality, your own measurement domain and the BigQuery mirror (kept by us for all accounts; your reports are calculated from it once the data volume warrants it or your retention exceeds 180 days) | included | included | included | included | included |
| Fits by the numbers (monthly media budget, if you mostly measure clicks) | up to €5,000 media budget | €5,000 to €12,000 | €12,000 to €150,000 | €150,000 or more | agencies with several clients |
03 / VOLUME AND FEATURES
Enter your display budget or volumes and answer four questions. The calculation uses this page’s prices and cap, overage included.
Not sure how many events that is?
Add them up: clicks, site visits, interactions and conversions in one month, plus the ad contacts delivered divided by four. Viewability reports do not count: an ad contact counts the same whether or not it was viewable.
If you measure display or programmatic
Then the allowance is decided by the number of ad contacts, not by the budget: every four served impressions count as one event. Enter your display budget and your CPM in the calculator; the viewability report does not count.
For context only: viewability reports do not count against the quota.
Measured through the click URL, plus clicks from the platforms.
Rule of thumb: visits plus page views. Every visit starts with one event and every page view is one; anything else your setup reports, such as the cart, comes on top. After a week of measurement the portal shows you your own figure under “Plan & usage”.
Purchases, leads and funnel steps together.
Why this plan
A rough calculation with your figures. What counts in the end is what is actually measured; billing follows the counted events, not this rough calculation.
04 / OVERAGE
On the paid plans we keep measuring beyond the included allowance. Every started 10,000 additional events cost 3 €. The extra amount is capped: a plan never costs more than the next plan up would cost at the same volume. On Start, recording stops at the allowance.
TWO CALCULATIONS
At 700,000 events a month, Pro costs 214 € and Growth 249 €.
At 2,000,000 events, Pro costs 549 €, Growth 549 € and Scale 599 €. Here Pro is capped by Growth, and Growth is the same bill with more in it.
Scale has a fixed cap of 1,198 € a month. Because every smaller plan is capped by the next one up, that is also the highest monthly amount for Pro and Growth.
From 6,000,000 events a month we keep measuring on any paid plan only if you have consented in the portal to arranging an individual plan. Until it is in place, the calculation on this page applies, cap included. Without that consent, further events are rejected.
The agency plan has no fixed cap: above the shared allowance, every started 10,000 events cost 3 €, up to the threshold above which an individual plan has to be agreed.
If you pay through Shopify, the same calculation and the same cap apply; the amount appears on your Shopify bill as long as the Metrunio app stays installed in your store.
ANNOUNCED, NOT SPRUNG ON YOU
At 80 per cent of the allowance you get a note, at 95 per cent a warning and at 100 per cent a message about what applies from then on, each in the portal and by email to the admins. On the paid plans, measurement continues beyond the allowance and the additional usage is billed according to the plan, up to the threshold above which an individual plan has to be agreed. Only on the free plan are events rejected at 100 per cent, with a link to the guide.
05 / CONTRACT
06 / FREQUENTLY ASKED
Look around in the demo first. Your own account is currently available by invitation only.