What Metrunio is and what it does not replace.

Who touches the data, where it is processed and on what legal basis is set out in the sub-processor list under Documents.

On every plan, Metrunio counts page views, visits, visitors, time on site and bounce rate, per channel, page and technology, for visitors with consent. It also shows which ad contacts preceded your orders or leads and attributes them by rules you can see. From Pro, its own tag also measures the delivery and viewability of creatives. Heatmaps, session recordings and figures about visitors without consent are not part of it; if you need them, keep your analytics running alongside. The table lists Matomo on its own: Piwik PRO is a separate product with different prices and limits, and it no longer offers a free plan.

• You want heatmaps, session recordings or funnels built from pages you define yourself: Metrunio does not offer them, and that is deliberate. Web analytics shows pages, entries, exits, paths and time on site for visitors with consent, and the funnel report evaluates goal steps you report yourself (signed up, set up, first payment). If you want to see mouse movement and screen recordings, you need a tool built for that.
• You measure an app only: a mobile measurement partner fits better; we measure web and server-side completions.
• You need media mix modelling over years: that is a different discipline and explicitly not on our list.
• You spend under €5,000 a month on media: setup takes just as long, but the volume rarely carries a meaningful model comparison. Start on the free plan: it shows you, for each order or enquiry, which ad contact came before it. Whether your ads pay off only shows from Pro, because that is where the ad costs sit alongside.

• We measure delivery ourselves

  Triple Whale and Northbeam obtain their view data from the advertising platforms’ interfaces; Northbeam says so in its own documentation. We measure with our own tag in the creative, on the inventory that allows one.

• We do not model where we do not measure

  Where a signal is missing we do not fill it in: it says “not attributed”, and you see how large the remainder is. The three vendors named work differently: Triple Whale and Northbeam via platform data and identity matching, Dreamdata via its own tracking and a mapping of visits to companies. If you need a daily model figure across all channels, we are the wrong tool.

• EU processing as the default

  Your measurement data stays with us in the EU (Frankfurt); where logs or sub-processor access go beyond that, the sub-processor list says so. That is our choice, not a legal requirement: processing in third countries can be lawful with the safeguards of the GDPR. Ask every provider the same question: where is the data stored, and which sub-processors sit in third countries? The answer separates more sharply than a company’s address.

• What 249 € includes and what the others charge for it

  The plan with our own impression measurement and forwarding to the platforms costs 249 € a month; below it sit 79 € and a free plan to try things out. For comparison, the providers’ published prices, with source and retrieval date below this list: Northbeam from $1,500, highest listed plan $3,500; Dreamdata free and above that on request. No amount is given for Triple Whale: its pricing page names no fixed price but sets it by the shop’s annual revenue and the package; paid packages run for twelve months. Scope and volume rules differ.

• We measure delivery, not just the visit

  Our own impression and viewability tag: we see what was delivered and which of it met the viewability threshold. Where others model the contact before the click or have the platform report it, we measure it ourselves on inventory that accepts our tag.

• Pushback to the ad platforms

  From Growth onwards, measured conversions flow back via the click ID to Meta, Google Ads, TikTok, LinkedIn and Microsoft Advertising. That decides whether your measurement improves targeting or merely describes it. Ask every vendor which platforms they send back to, and from which plan.

• The comparable price is lower

  The plan with pushback to the platforms costs 249 € a month, no setup fee; below it sit 79 € and a free plan to try things out. For comparison, the published entry prices, with source and retrieval date below this list: KLAR with attribution from €400, Kickbite from €450 on monthly billing for 100,000 sessions, Tracify from €500. Scope and volume rules differ.

  The gap holds up to 1,000,000 events a month, and every four served impressions count as one event. An example with a lot of display: 10,000 € of display budget at a 5 € CPM is about 2,000,000 impressions, so about 500,000 events; with the clicks, site visits and conversions of a shop that also runs search ads, that adds up to about 800,000 events, which costs 249 € a month. Above that, overage is added, but never more than the next plan up costs at the same volume. Calculate with your own numbers

• We will attribute less, on purpose

  Where a signal is missing we do not fill it in. That is why we show an open remainder, and you see how large it is. Expect us to attribute less in a direct comparison than a tool that stitches touchpoints across devices and sessions. Ask every vendor how large their remainder is and what fills it. Check both against your orders.

Connectors for costs and pushback exist for Meta, Google Ads, TikTok, LinkedIn and Microsoft Advertising.

Information about other providers comes from their own sources; the page and the retrieval date sit below each list. Prices and features change; verify them with the provider before basing a decision on them. We compare published entry and standard plans, not individual offers; sources retrieved between 2 September and 14 October 2026.