Campaigns and measurement
How do I deactivate a tracking element?
Every tracking element can be revoked in the portal. Afterwards the collector rejects signals from that token; data already measured is retained.
A campaign has ended. How do I stop measuring?
Revoking is the right route when a creative is still in circulation but should no longer count, for instance after a contract has expired or a motif was published by mistake.
Note
The impression pixel still answers with a valid 1×1 GIF after revocation. A creative in circulation therefore shows no broken image, but nothing is counted any more.
Last reviewed on 12 Oct 2026
Also asked
- Delete a tracking element
- End a campaign
- Switch off the pixel
Related articles
- How do I generate tracking elements for a creative?
Where do I get the pixel, viewability tag and click URL?
Under “Campaigns” you create the structure and let the elements be generated. You never have to assemble tracking parameters yourself: the generator delivers finished code with installation instructions.
- How do I rotate or revoke a key?
What do I do if a key was published by accident?
You renew the write key and the server key in “Setup”, the server key on the “Server Events API” tab, where you can also revoke it. Read keys are revoked under “Exports & AI connections”, in the “API access” section, where you also create a new one. A new key is shown in full only once, and the old one stops working immediately.