Journeys e identidades

• How is a journey created?

  How do individual signals become one coherent journey?

  A journey is a chain of measured signals with timestamp, source and identifier, not a reconstruction. Signals are joined when they carry a shared, unambiguous identifier.

• Does every page view count as a touchpoint?

  When does a visit to my website become a touchpoint in the journey?

  A visit is one touchpoint, however many pages are viewed in it; the individual page views do not count separately. The same visit only adds another touchpoint when a new campaign signal arrives: a different click ID, different UTM parameters or a different external referrer.

• Which attributes are linked?

  How does Metrunio know that two signals belong together?

  Only through unambiguous identifiers: session ID, pseudonymous first-party ID, click ID, impression ID, view identifier, pseudonymised customer identifier, and order or lead number. Nothing else.

• Why is there no cross-device matching?

  Can Metrunio tell that someone clicked on mobile and bought on a laptop?

  Only when a shared, unambiguous identifier exists, for example a pseudonymised customer number after signing in. Probabilistic matching through device characteristics deliberately does not exist.

• How do I inspect a single journey?

  Where can I trace which contacts preceded a conversion?

  Under “Customer journeys” you open a journey by its order number and see ad contacts, visits, shop steps and conversions in one sequence with the time. Each touchpoint names time, channel, campaign and the share under the model of the context row; the side column says how that model splits the conversion across channels, and what was recorded.

• Can I trace what someone did in my shop?

  How do I see which pages someone viewed, even if the visit did not end in a purchase?

  Every journey’s timeline shows it: each visit with its measured steps, with or without a conversion. Products viewed, cart, form, checkout and purchase stand in the sequence, and the pages viewed expand on the visit. In the journey list, “Without conversion” and “Cart without purchase” find exactly those visits.

• Why is a conversion not attributed?

  What does “unattributed” mean, and how do I improve coverage?

  “Unattributed” means the model found no touchpoint for this conversion that it considers. Either none falls inside the attribution window and is linked by a shared identifier, or there are only touchpoints of a kind the model does not distribute. Metrunio does not invent a contact in that case.

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