What does Metrunio cost?

All prices net of VAT. Paid monthly, every plan can be cancelled at the end of any billing month, with no minimum term; paid yearly, twelve months cost as much as ten, and in return you commit for those twelve months. The full comparison with sites, users, platform forwarding and the API is on the pricing page.

Pro is meant for one shop or website. If you measure several, Growth (three websites) or Scale (any number) is the right fit. Billing is per account by events, not per website. At the limit everything that already exists keeps measuring; you just cannot add another website.

Sending measured conversions back to the ad platforms, the read API, MCP and webhooks to your own system come with Growth and above; alerts and reports to Slack or Teams come with every plan. The switchback trial (advertising switched on and off for set periods, evaluated with an interval) comes with Growth and above. Sign-in through Google Workspace (SSO) and experiments with two campaign groups come with Scale and above; there is no other company-account sign-in. The agency plan includes all of these.

What the lock in the navigation means

If your plan does not include an area, it stays in the navigation. It then carries a lock and the plan it comes with, such as “Experiments · Growth” on Pro. Open it and you see what it does and the way to “Plan & usage”. Nothing else reminds you: no pop-up, no notice on other pages. Individual features within a page say in their place which plan they come with: post-view, the model comparison, costs, sending conversions back, the read API, SSO.

Locked does not mean deleted. If you created experiments and move to a plan without them, they stay stored and reappear as soon as your plan includes them. The conversions behind them appear in every report on every plan.

What counts as an event

Every click, site visit, interaction and conversion is one event. Delivered impressions count in bundles: every four make one event, and a bundle that is not full at the end of the month does not count. The viewability report for a delivery is stored but does not count against the allowance at all. Test events do not count, and neither do rejected ones. You can see where you stand at any time under “Plan & usage”, including how many delivered impressions are in it.

With display and programmatic, the number of ad contacts decides the allowance, not the budget: €1,000 of display budget at a €5 CPM is about 200,000 impressions and so about 50,000 events. The budget figures on the plan cards (such as €5,000 to €25,000 of media budget for Pro) therefore apply to mostly click measurement. With a lot of display, use the volume calculator on the pricing page: it asks for your display budget and CPM.

When the allowance runs out

1. 01At 80 per cent a note appears in the portal, and the admins receive an email with the figures and what happens from 100 per cent.
2. 02At 95 per cent a warning follows in the portal and by email.
3. 03From 100 per cent onwards the paid plans keep measuring and bill for it; up to the threshold above which an individual plan has to be agreed, no event is lost. The trial keeps measuring as well, but charges nothing. Only on the free plan are further events rejected, with the code QUOTA_EXCEEDED and a link to the guide. In every case, an email tells you.

The emails go to the admins of the account that pays (for an agency’s client accounts, that is the agency), at most once per threshold and month. If usage jumps past several thresholds at once, only the message for the highest arrives. They cannot be unsubscribed from; which other messages are operational is covered in “Which emails does Metrunio send, and how do I stop them?”.

Anyone can hide the notice on the overview for themselves as long as nothing is failing behind it; it is then shown in ochre. It comes back as soon as the situation changes: at the next threshold, on another plan or in a new month. Red notices cannot be hidden. They appear when something no longer runs: the free plan rejects further events, or after a move to a smaller plan users or websites are paused.

On the paid plans, every started 10,000 events above the allowance cost €3. The cap comes from the next plan up: a plan never costs more than the next plan up would cost at the same volume, including that plan’s own overage. At 700,000 events Pro costs €214 and Growth €249; at 2,000,000 events Pro and Growth cost €549 each and Scale €599. From the point where they are level, upgrading is the better choice: the same amount with more in it. Scale has a fixed cap of €1,198 a month, twice its price, which is also the highest amount Pro, Growth or Scale can reach. The agency plan has no fixed cap. From six million events a month we keep measuring on any paid plan only if you have consented under “Plan & usage” to agreeing an individual plan; until it is in place, this calculation applies, cap included. Without consent, further events are rejected with the code INDIVIDUAL_TARIFF_REQUIRED. The expected amount is shown during the month under “Plan & usage” and does not first appear on the invoice.

What “start for free” means

30 days of Growth, no credit card and no notice period. The switchback trial is part of it; experiments with two campaign groups come with Scale. After that you pick a plan, or your account stays usable on the free “Start” plan. Its limits on features, users, websites and retention then apply. Post-view drops away, because Start does not measure impressions or viewability. Start is for one person and one website: one admin and the oldest website stay active, additional users and websites are paused until a plan covers them again. A paused website accepts no events; the collector answers with SITE_PAUSED. The model comparison and importing new ad costs drop away as well; costs already recorded stay. Retention shortens to 90 days. Data that falls outside that period is deleted, but not straight away: we tell you the day of the cut in a separate message 30 days in advance.

The 30 days count from the first real measurement on your website, at the latest from day 14 after sign-up. Installation, the data processing agreement and publishing in your tag manager therefore use up no trial days. If your website measures on day 3, the trial ends on day 33; if it has not measured by day 14, the trial ends on day 44. Test events from the setup and imported orders do not count as a measurement. Until the first measurement, “Plan & usage” shows both dates: when the trial days start at the latest and when the trial ends without a measurement. With the first measurement an email tells you the fixed end date.

Measurement continues above the allowance during the trial as well, so nothing is missing while you try things out. Nothing is charged for it, neither during the trial nor later. That applies to every month the trial falls in, including the days after it ends: if it ends on the 20th, the whole month is free, because the allowance is counted per month. Overage only arises from the first month that begins after the trial has ended, and only on a paid plan. One limit remains: from six million events a month, measurement continues during the trial too only with consent to an individual plan.

You are reminded twice before anything happens: seven days and one day before the end. Both messages name what changes and say explicitly that you do not have to do anything. How many days are left is always visible under “Plan & usage”.

If you purchase while the trial is still running, your plan is unlocked immediately, but billing only starts at the end of the trial. Under “Plan & usage” you then see the date of the first charge instead of the sentence about the trial. There is one exception in the last 48 hours: that close to the end our payment provider no longer allows a later billing start, and the first charge happens immediately. In that case “Plan & usage” says so before you click “Purchase plan”, together with the day your trial ends. If you switch plans during the trial, the trial keeps running: the new plan is also charged only from its end.

If you book before your website has measured for the first time, billing uses the end date shown under “Plan & usage” at that moment. The first measurement then no longer moves it forward: you never pay earlier than your booking told you.

Paying yearly

Twelve months for the price of ten, paid once in advance: Pro €790, Growth €2,490, Scale €5,990 a year, net. You commit for twelve months; after that the contract continues monthly and can be cancelled monthly. You choose the billing period when booking under “Plan & usage”.

If you need more during the twelve months, you move to a higher plan under “Plan & usage”, effective immediately. We charge the difference for the rest of the term pro rata, straight away; the twelve months carry on and do not start again. After that you continue at the monthly price of the new plan. If your bank declines the charge, everything stays as it was. If it asks for confirmation (3-D Secure), the switch does not work there; contact support in that case.

With yearly payment, moving down and cancelling take effect at the end of the twelve months. Neither works under “Invoices and payment details”, because our payment provider’s page blocks changes while the term is running. Contact support for that; we set it up for the end of your term and confirm it to you.

Agency

€299 a month with two client accounts, €49 for each further one. Every active client account adds 250,000 events a month to the shared allowance: 500,000 with two clients, 1.5 million with six, counted across all of them. Data is kept for up to 730 days. A client account is a client’s separate area with its own websites, data and logins. You can book the plan yourself from two client accounts; a tenant for your own company does not count. With a single client, talk to us, or take Growth or Scale. More in “How do I work with several clients as an agency?”.

Changing plans

Upwards immediately, downwards at the end of the billing period, which for yearly payment is the end of the twelve months. With monthly payment you switch under “Invoices and payment details”, with yearly payment as described above. When moving down we tell you beforehand which data falls out of retention. Shortening from 730 to 180 days deletes past data, and that should surprise no one. Cancelling means moving back to the free Start plan; how that differs from closing your account is covered in “How do I pay, and where are my invoices?”.