Campaigns and measurement
Which website did my ad run on?
Metrunio shows it for ads that carry your own tracking code. If your ad server fills the domain into the [SITE_DOMAIN] macro, it is stored with every impression, view and click. Without the macro, Metrunio reads the website from the referrer, as far as the browser sends one, and says that this is where the value came from.
Can Metrunio show on which publisher website an ad was seen or clicked?
| Origin | Where it comes from | When it is shown |
|---|---|---|
| Macro [SITE_DOMAIN] | your ad server fills in the domain at delivery | always, when present |
| Referrer | pixel and click: the address the browser sends; viewability tag: the top page in the browser, otherwise the referrer | only when the macro is missing |
Both are stored, one is shown. In the journey the website appears under “More about this touchpoint”, with “from the referrer” added when it came from there. Under “Attribution” you can break conversions and revenue down by “Publisher site”.
Only the host is stored, for example anzeigenmarkt-beispiel.de, never path or parameters. The address of a single listing or article does not belong in the measurement.
Caution
If the creative sits in an ad server’s frame, the browser often sends that frame’s address as the referrer rather than the page’s. Metrunio therefore does not accept known ad servers as a publisher: the website stays empty rather than wrong. Firefox does not reveal the top page. Only the macro is reliable.
There are no costs per website; costs come per campaign. In the breakdown by publisher site the cost column therefore shows a dash.
Whether a view receives a share of the order does not depend on the website but on whether the browser lets view and purchase be linked. That is explained in “How post-view is measured”.
Last reviewed on 15 Oct 2026
In the customer portal
Also asked
- Track the publisher
- Which site was my ad seen on?
- Pass the site domain to the tag
- What is [SITE_DOMAIN]?
- Report by publisher website
- Display ad: on which website?
Related articles
- What do the macros in the tracking code mean?
What is [IMPRESSION_ID] and what happens if the macro is not replaced?
Your ad server replaces [IMPRESSION_ID] with the identifier of the individual delivery and [CACHEBUSTER] with a random value. If [IMPRESSION_ID] is left unreplaced, the collector detects it and gives the pixel its own impression ID per delivery. The impression then counts, but the viewability tag reports nothing: without a shared identifier, viewability cannot be matched to a delivery.
- How do I measure a creative’s viewability?
What is the viewability tag and when does an impression count as viewable?
The viewability tag is a separate script in the creative. It reports an impression as viewable once at least 50 per cent of its area has been in view for one second. Metrunio measures viewability from the Pro plan upwards, not on the free Start plan.
- How do I install the impression pixel?
How do I measure that a creative was served?
The impression pixel is a 1×1 image you place in the creative or the ad tag. It counts delivery, not viewability; that is what the separate viewability tag is for. It measures from the Pro plan upwards; on the free Start plan Metrunio accepts no impressions.
- How post-view is measured and where it is not
How does a viewable impression without a click get to a purchase in my shop?
Through a cookie on the measurement address: pixel and viewability tag set it with consent, the SDK in your shop returns it, and the link is made on the server. That works in Chrome and Edge, not in Safari, Firefox or Brave. How large the linkable share is for you is shown as post-view coverage in the portal.
- How do I structure channels and campaigns?
Which levels exist, and how deep do I need to model them?
The structure has five levels: channel, campaign, ad group, ad, creative. Channel and campaign are required; you only create the deeper levels if you want to evaluate at that level.