Limits and scope
How does Metrunio relate to other tools?
Web analytics is included: visits, pages, sources and time on site, counted for visitors with consent. Metrunio does not replace a CMP or an ad server; it measures clicks and viewed impressions itself and attributes them by disclosed rules.
Do I need Metrunio in addition to my existing setup?
| Kind of tool | Answers | Metrunio adds |
|---|---|---|
| Web analytics | behaviour on your own website | its own web analytics for visitors with consent, plus the advertising contacts before it, including viewability; without heatmaps, session recordings or funnels built from pages |
| Platform reports | performance from the platform’s point of view | a source not owned by the platform |
| Consent management | collecting and documenting consent | reads the state and follows it |
| Ad server | delivery and booking | independent measurement of the same delivery |
| Attribution tools (such as Triple Whale, Northbeam, Dreamdata) | assignment across channels | our own measurement of delivery and viewability; where no signal was measured, the conversion stays open rather than modelled |
| Business intelligence | joining many sources | supplies conversions and journeys by CSV export and, from the Growth plan, also through the read API |
Where our statements about other vendors come from
About a vendor we name, we state only what that vendor’s own source states, not what a comparison site or a third-party post writes about them. Every statement carries the page it came from and the date we retrieved it. Once a retrieval is more than six months old, the statement counts as unsupported: it is not necessarily wrong, but we no longer know, so it is re-checked or removed.
- Triple Whale: triplewhale.com/pixel and triplewhale.com/pricing, retrieved 2 and 1 September 2026
- Northbeam: docs.northbeam.io/docs/clicks-deterministic-views and northbeam.io/pricing, retrieved 2 and 1 September 2026
- Dreamdata: dreamdata.io/tracking, retrieved 3 September 2026, and dreamdata.io/pricing, retrieved 1 September 2026
The comparison page carries the same thing cell by cell: below the table, the page at the vendor itself with the date of retrieval. A claim without a vendor source is struck.
Note
If your only question is “which channel was the last click?”, your existing tools are often enough. The value appears where display, post-view and several platforms come together.
Last reviewed on 17 Oct 2026
Also asked
- Alternatives
- Comparison with other tools
- Does it replace our analytics?
- Where do your statements about other vendors come from?
- Triple Whale, Northbeam or Dreamdata
Related articles
- How does Metrunio differ from web analytics?
We already have Google Analytics. Why add Metrunio?
Metrunio has its own web analytics with page views, visits, time on site and bounce rate, counted for visitors with consent; it does not have funnels built from pages, search terms or modelled figures for visitors without consent, as GA4 offers them. Beyond that, Metrunio measures the delivery and viewability of creatives in supported environments itself and connects them traceably with the conversion. From the Pro plan it shows two models compared head to head and all seven in one table, along with the individual conversions and journeys behind them.
- Web analytics: page views, visits, time on site
What does web analytics in Metrunio show me?
Under “Web analytics” you see, on every plan, how many page views, visits and visitors your website has, how long visitors stay active and how many leave right away. You can view it per day or, for periods of up to 14 days, per hour, split by channel, page and technology. Only visitors who consented to analytics are counted; nothing is extrapolated.
- What does Metrunio deliberately not do?
Which features are missing, and why?
No fingerprinting, no marketing mix modelling, no ad server and no consent management of its own. The scope is deliberately narrow: measure, connect, attribute; whatever else you need is done by a tool built for it. There are no extrapolated figures, and every figure says where it comes from, such as measured or attributed.
- What is Metrunio?
What does Metrunio do, and who is it for?
Metrunio shows you which measured ad contacts preceded your orders or leads, and distributes revenue by a rule you can see and change. It measures clicks, visits and conversions with its own signals and, wherever your own tag is served, the delivery and viewability of ads as well. It is built for shops, agencies and SaaS businesses that allocate ad budget and need a source that is not owned by the platform being advertised on.