Getting started

• How do I create an account?

  How do I get access to Metrunio?

  You sign up in the portal and create your company along the way, get invited by someone who already has access, or let the Shopify app create the account. Metrunio is offered only to businesses, not to consumers. Measurement starts only once the data processing agreement is concluded, which comes right at the start of setup.

• Setup: six phases, eleven steps

  What do I have to do before the first data arrives?

  The setup assistant takes you through six phases, from “Company & DPA” to “Check the first journey”; behind them are eleven steps, the same for every integration route. The second step is concluding the data processing agreement, without which nothing is measured. The assistant saves progress automatically and can be interrupted at any time; going live also needs access to the ad accounts, the connection to your consent tool and, depending on your company, internal approvals.

• How do I add a website?

  How do I add another website or domain?

  Under “Setup → Websites and allowed domains”, “Add a website” opens the form, also for a second website; during the first run of the setup it is a step of its own. A name and the full address are enough; the site ID and write key are created automatically. Adding it needs no DPA, measuring does.

• Where do I find the site ID, write key and server key?

  Which key goes where, and which one may be public?

  Site ID and write key are in the portal under “Setup” and belong in the browser tracking code. You create the server key in “Setup” on the “Server Events API” tab with “Create server key”; it is secret, belongs only in your backend and is shown in full only when it is created. Read keys for Claude and your own analyses are under “Exports & AI connections”, in the “API access” section.

• How do I test my first conversion?

  How do I check that a conversion arrives correctly?

  The setup assistant has a step called “Run a test conversion”. It creates a test purchase with a test visit before it, both stored as test data: they appear immediately in the live checklist, the journey shows an attributed touchpoint, and they stay excluded from standard reports.

• How do I keep test and production data apart?

  Do my tests distort the reports?

  Metrunio keeps them apart itself, so your tests do not distort the reports: every event from the assistant and the live test carries the environment “test” and is excluded from standard reports. In “Setup” you delete all test data with “Reset test data”; first it shows you what will disappear.

• Only test data is arriving. What is missing?

  Setup is complete but the reports stay empty. Why?

  The test events from the setup assistant prove that your account, the processing and the reports work, but not that your website is measuring. Until an event from the “production” environment arrives, every standard report stays empty and “Setup” reports the finding ONLY_TEST_EVENTS.

• How long until data appears?

  When do I see the first numbers after installing?

  Individual events appear in the live test within seconds. Journeys and conversions are created during processing and usually appear within minutes; attribution shares are calculated afterwards.

• When are my numbers reliable, and what about my existing data?

  When can I rely on the numbers, and what happens to the time before installation?

  Metrunio measures ad contacts and journeys from installation onwards; it does not know what came before and adds nothing for it. The split across channels becomes reliable once the click window after installation has been measured in full, 30 days with the default setting, and once a single order or lead no longer upsets the ranking of your channels. Orders from before can be imported with the Shopify app; they then appear as “unattributed”.

• Sign-in, password and Google access

  I cannot get into my account. What now?

  Use “Forgot your password?” to reset it yourself; the link arrives by email. Signing in with Google Workspace is also possible, provided it is enabled for your tenant. It comes with Scale and the agency plan.

• What do the milestones under “Data status” show?

  How can I tell the measurement is really working?

  The “Milestones” section under “Data status” in the portal lists what has already happened in your data (such as the first signal from your website, the first conversion, the first journey across several touchpoints, the first week without gaps) and what is still outstanding. There are no points, no rank and no comparison with other customers; every line is a state of your own data.

• How does the demo work?

  Can I look at Metrunio without creating an account?

  Without an account and without a form: “Open the demo” on the website or below the sign-in opens read-only access to a fictional example shop. The session ends after 30 minutes without activity and opens again with one click.

• How do I find an order, a journey or an area quickly?

  Is there a search across everything in the portal, and what does it find?

  With the search in the portal header: the “Search or open an area” field (or Ctrl+K, Cmd+K on a Mac) searches areas, help articles and your data: order number, lead ID, journey ID and campaign. Every result takes you straight there with Enter or a click; the list shows no figures, those belong in the report with its period and model.

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